General Sales Manager - Airport Home Appliance : Job Details

Job Summary:

We are Airport Home Appliance, the #1 Major Home Appliance dealer in California. We have seven Bay Area locations, with our eighth location in Sacramento. We dominate in the brick-and-mortar space and want to continue to grow our market share through sales leadership, and training. We are seeking candidates with expertise in sales, merchandising, operations, training, and process improvement within a retail environment. The ideal candidate will have a proven track record of developing and implementing continuous improvement initiatives, creating impactful product training programs, and refining salesmanship strategies. This role involves rotating through our locations to conduct in-field training and development, leveraging our unique strengths to compete effectively against big-box retailers.

We are looking for a motivated and experienced General Sales Manager to lead our sales, merchandising & operations for a major appliance retail business. In this role, you will be responsible for driving revenue growth, formulating and executing retail sales, merchandising & operational strategies, and meeting sales goals. As a key leader, you will guide and mentor each store management & sales team while collaborating with other departments to optimize customer experience and maximize sales. The ideal candidate will have exceptional leadership capabilities, a proven success record in sales & store operations management, and a deep understanding of the appliance industry.

Key Responsibilities:

1. Sales Strategy & Execution:

• Design and implement sales strategies to achieve revenue targets and expand market share.
• Work closely with senior management to set sales goals, develop budgets, and generate accurate forecasts aligned with business objectives.
• Track and evaluate sales performance, using data insights to refine and improve sales strategies.

2. Merchandising & Operations:

· Collaborate with departments such as Purchasing and Warehouse Operations to execute merchandising strategies as defined by the Purchasing team.

· Train and coach store management teams on operational processes in alignment with the company's standard operating procedures.

· Partner with key stakeholders to implement changes in-store merchandising and operations to optimize future sales and improve operational efficiency.

3. Team Leadership & Development:

• Lead, mentor, and support the store management & sales team, nurturing a high-performance culture.
• Set clear goals and key performance indicators (KPIs) for the sales team to ensure alignment with broader business objectives.
• Recruit, train, and coach store managers and sales associates to enhance their skills and support professional growth.
• Foster collaboration and knowledge-sharing among sales teams and across departments.
• Streamline sales processes, policies, and procedures to improve productivity and enhance customer satisfaction.
• Partner with marketing, operations, and other teams to align strategies and deliver a seamless customer experience.

4. Performance Analysis & Reporting:

• Develop and monitor KPIs to assess the performance and productivity of the retail sales & management.
• Analyze data, market trends, and customer insights to identify improvement opportunities and growth potential.
• Prepare regular performance reports for senior management, highlighting sales results, opportunities, and challenges.
• Use data-driven insights to refine strategies and ensure the achievement of sales, merchandising & operational targets.

5. Customer Relationship Management:

• Build and maintain strong relationships with customers to promote loyalty and repeat business.
• Address and resolve escalated customer issues, ensuring a positive experience throughout the sales process.
• Keep up to date with industry trends and customer preferences to anticipate market demands and identify new opportunities.

Qualifications:

Education and Experience:

• Bachelor's degree in business administration, marketing, or a related field (preferred).
• Proven experience in Sales Management or similar senior leadership role within the appliance or retail industry.
• Previous experience in executing merchandising and operational strategies at the store level within a retail environment.
• In-depth knowledge of the major appliance industry within the retail environment, including product trends, market dynamics, and competitive landscape.

Skills & Competencies:

• Strong leadership skills with a history of building and leading high-performing sales teams.
• Excellent strategic, analytical, and problem-solving abilities.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Demonstrated success in driving sales growth, meeting targets, and achieving results in a competitive environment.
• Proficiency in CRM software and sales management tools.
• Ability to manage multiple priorities, adapt to changing needs, and thrive in a dynamic environment.

Work Environment:

· Frequent travel to retail store locations is required

Physical Requirements:

• Ability to lift up to 50 pounds.
• Prolonged periods of standing and walking.

Benefits:

We offer a comprehensive benefits package designed to support your well-being and work-life balance. Full-time employees are eligible for paid holidays after 90 days of employment, including major holidays like New Year's Day, Independence Day, and Thanksgiving. Holiday pay is based on your standard hourly rate and schedule, ensuring you are compensated for time off.

In addition to paid holidays, we provide paid time off (PTO) to give you the flexibility to rest, recharge, and handle personal matters. Our PTO policy is designed to accommodate your needs while maintaining a productive work environment.

Legal Information:

Equal Employment Opportunity: The company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Background Check: Employment is contingent upon the successful completion of a background check and drug screening.

Disclaimer: This job description is not intended to be all-inclusive. The employee may perform other related duties as assigned to meet the ongoing needs of the organization.