GroupM North America Careers - Strategic Planning Director - GroupM : Job Details

Position at Barrows

BUSINESS OVERVIEW

WPP Unite

There's never been a more exciting time in marketing, as media and commerce continue to merge and drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created team, WPP Unite, will be the pioneering force at this intersection, combining two of WPP's most dynamic agencies: Mindshare and Barrows.

Mindshare will bring their media thought-leadership, combined with the retail and commercial expertise of Barrows to deliver integrated programs across the entire Unilever portfolio. True to its name, the team operates with a unified vision, from initial concept to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

Barrows

With 40 years of expertise in retail design and marketing, Barrows excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences. Our global team, irrespective of background or role, shares a positive can-do attitude and relentless drive to deliver excellence every day.

Playing a key role within WPP Unite, the Barrows team will have the opportunity to shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world's leading consumer goods companies.

ROLE & RESPONSIBILITIES

Within the WPP Unite structure Barrows is looking for a Strategic Planning Director to join our dynamic team. We are looking for a passionate, vibrant and committed individual who is on top of digital, cultural and industry trends. The right person brings high energy and optimism into a team dynamic and possesses foundational strategic thinking driven by curiosity and resourcefulness. This person must be able to work in a fast-paced environment, and show-up with a drive to win every day. They must possess an immense level of efficiency, productivity, and innate analytical know-how, and be motivated by tasks that are both specific and ambiguous as they will be the key driver in creating and managing connected commerce ecosystems that align with our strategic goals. The role involves designing and executing integrated digital plans that seamlessly connect various online and offline touch points to enhance the shopper's journey.

In addition to bringing a killer attitude and energy, this individual must be able to:

* Develop Commerce go-to-market plans: Create comprehensive tactical plans that integrate with broader strategy & creative, ensuring alignment with client objectives and market trends.

* Coordinate with Internal Teams: Collaborate with creative, strategic and client teams to ensure that tactical plans are executed effectively and meet strategic goals.

* Campaign Execution Plan: Outline the commerce go to market plan, including setting up, monitoring, and optimizing digital content, and promotions.

* Performance Metrics: Provide initial thoughts on ROI against each tactic and where applicable track and analyze key performance indicators (KPIs) to assess the effectiveness of digital strategies and adjust tactics based on data insights.

* Stay Current with Trends: Keep up-to-date with industry trends, technologies, and best practices to ensure our tactical plans remain innovative and competitive.

* Problem-Solving: Address and resolve any issues or challenges that arise during campaign execution, working proactively to find solutions and mitigate risks.

* Storytelling: Be a compelling, consistent storyteller and presenter commanding presence in a room (or Zoom) with senior clients, partner agencies and colleagues

* Capability Building: Spearhead the planning capability with best-in-class frameworks & approaches to delivering comprehensive thinking. Lead tools & technology recommendations that make us innovators in this space.

* Team Leadership: be motivated to lead, mentor & grow the discipline team.

* Partnership Integration: Be active in meeting new partners & vendors to understand capabilities and integrate into comprehensive plans.

* Commerce Intelligence: Be well-versed and active in the commerce landscape understanding how brands win in the marketplace with speed & high impact. This includes knowledge of Retail Media Networks & innovation at each retailer.

Qualifications

* 8+ years of relevant experience in shopper marketing, strategy, and planning

* Leader with a passion for innovation and storytelling and an aptitude for team leadership and strategic partnership

* Superior storytelling ability with excellent presentation and copywriting skills

* Creative thinker with objective lens on varying consumer and shopper segments

* Bring forth a passion for the psychology behind how and why shoppers make purchase decisions

* Agency/in-house experience, knowledge and know-how in retail/consumer marketing, research and operations preferred

* Comprehensive knowledge of commerce and retail channels

* In depth experience with tactical journey mapping across the commerce landscape

* Deep knowledge of retailer ecosystems and retail media networks

* Experience coordinating multiple strategic campaigns and brands across internal teams, client teams and partner agencies

* Shopper marketing, path to purchase, and holistic 360-degree planning preferred

* Advanced written, oral communication and presentations skills with proficiency in Microsoft Office

* Ability to work in the office 3 days a week

SALARY & BENEFITS

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

Benefits include:

* Unlimited PTO

* Medical, Dental, Vision (with an option for free medical care!)

* 401K with a % match

* Various maternity/paternity leave options

* Fully funded disability and life insurance options

* Headspace subscription

* Wellness Stipend

* and more....

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) ###-#### and let us know the nature of your request and your contact information.