Head of Annuity Marketing - Guardian Life : Job Details

Our Head of Annuity Marketing will lead marketing strategy and support for the annuity line of business, reporting to the Head of Product and Enablement Marketing. This person will oversee a team responsible for the support and oversight of daily execution, lead required processes, inventory,thought leadership, pre-sale, and act as a thought partner to the business and marketing. They will be responsible for marketing strategy, content, campaign creation and communications, as it relates to product launches and promotion, within this line of business and work to implement with excellence.

Key partners include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors.

• Responsible for creating an overarching strategy for the Individual Markets Annuity line of business. This strategy will include marrying existing and new products sold through our General Agency distribution system as well as through the Third Party and Broker Dealer arm.
• Lead all aspects of the development of content that aligns to the developed strategy and create, maintain, and update materials for products offered through the annuity line of business.
• Provide product and program launch strategies, updates, and maintenance communications to support sales activity and consumer engagement.
• Support annuity wholesalers through the creation and maintenance of client facing seminars, presentations, invitations, thought leadership, and print materials needed for meetings, campaigns, and more.
• Responsible for planning the budget and invoice management for the annuity LOB – maintain budget and process all associated invoices and find future cost saving opportunities.
• Partner with Legal as the necessity arrives to file all necessary materials for registered products.
• Handle state-specific requirements – filing, applications, and vendor management.
• Assist with ad-hoc supplemental mailings and regulatory updates – lead implementation and data collection.
• Work through compliance system to assure all content is approved, including the correct disclosure, and tracked in accordance with evolving industry regulatory requirements.
• Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
• Exhibit what we value in organizing how we act, treat others, and treat our clients.
• Helping to manage usage and all aspects of inventory. This is inclusive of keeping track of marketing inventory and determining recommendations to maintain an efficient and purposeful suite of content.

• Use KPIs relating to product launches, sales campaigns, and materials to direct existing and future strategy.
• Must have a consumer-focused, data-driven approach to marketing.
• Ensure items are updated prior to expiration.
• Collaborative relationships across Guardian.

• Must have a deep knowledge of and experience with annuities business – minimum 8 years annuity, insurance, or financial industry marketing experience.
• Organized and able to manage multiple projects at once – project management experience a plus.
• Excellent communicator and collaborator—written and verbal – will thrive in a fast-paced, “start-up”-like environment.
• Ability to act as a thought leader in this line of business.
• Sense of urgency and solution orientation.
• Drive towards independent personal growth.
• Receptive to feedback.
• Highly collaborative, cross-functional approach to success internally and with any external partners or agencies.
• Must demonstrate knowledge and respect for marketing in highly regulated industries.
• Desire to be part of team helping drive culture change while preserving core values.

Bachelor's degree required; experience in annuities and marketing required; a degree in marketing is required, project management experience a plus.

• This role is hybrid with 2 days a week out of our Hudson Yard NY Office.

$126,970.00 - $208,600.00. The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

As part of Guardian's Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.