Job Location : New York,NY, USA
Head of Brand Growth
About the Company
Well-regarded beauty brand
IndustryRetail
TypePrivately Held
About the Role
The Company is in search of a Head of Brand Growth to spearhead the expansion of its emerging beauty brands. The successful candidate will be tasked with developing and executing multi-channel growth strategies, including CRM, paid media, e-commerce, influencer marketing, and retail partnerships. This role demands a strategic leader who is both creative and analytical, with the ability to execute hands-on when necessary, and who is comfortable in a fast-paced, scale-up culture. Key responsibilities for the Head of Brand Growth include creating and implementing go-to-market plans, identifying market trends and competitive advantages, and aligning various teams to ensure a cohesive brand vision. The role also involves leading and optimizing paid media campaigns, driving full-funnel growth strategies, and enhancing customer retention through CRM and DTC experiences.Applicants for the Head of Brand Growth position at the company should have a minimum of 7 years' experience in growth marketing, brand management, or general management, particularly within the beauty, wellness, or consumer goods sectors. Expertise in a range of growth channels is essential, as is a strong analytical mindset and a data-driven approach to strategy. The ideal candidate will be entrepreneurial, agile, and adept at leading cross-functional teams and external partners. Responsibilities also include defining and tracking key performance indicators, delivering insights for continuous improvement, and using test-and-learn strategies to optimize performance. The role is pivotal in driving the growth and success of the company's emerging beauty brands across various channels.
Travel PercentLess than 10%
Functions