Head of CRM, US New York, United States - Tbwa Chiat/Day : Job Details

Head of CRM, US New York, United States

Tbwa Chiat/Day

Job Location : New York,NY, USA

Posted on : 2025-02-01T13:10:13Z

Job Description :

Who we are: At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

What we're looking for: We're seeking a talented and passionate Sr Manager to join our Email Marketing Team. The Sr Manager will be the lead for email with Global Marketing for LATAM overseeing strategy, development, and execution of marketing campaigns within the region. This individual will play a key role in integrated marketing planning, editorial & creative development, and high quality execution.

This role will report to our Email Marketing Director for NA, LATAM, & EEA and work closely with the Local Market Partners and other cross-functional teams. To thrive in this role, you possess excellent strategic, creative, and operational skills.

Top responsibilities:

  • Develop integrated marketing plans for key initiatives, programs, and campaigns - bringing those efforts to life in our channels
  • Lead email within Global Marketing from strategy down through execution
  • Be the global point of contact for local market partners in NORAM, supporting their initiatives, campaigns, and programs with integrated marketing efforts
  • Execute campaigns with pace and quality. Be willing and able to be directly in the CRM tools at point of execution to ship the work.
  • Own editorial and storytelling for your campaigns, ensuring our in-market efforts are clear and compelling
  • Work closely with the team & brand design to continue to elevate the quality of creative
  • Be a culture carrier for the team. Bringing a positive attitude with a collaborative spirit

    • You'd be a great fit if you have the following skills:

  • Minimum of 7 years experience in Email Marketing, CRM, Engagement Marketing or other related roles
  • Strong leadership skills with a minimum of 3 years leading teams & developing talent
  • Experience in crypto, with a background in trading.
  • Experience with exchanges. Strong knowledge of CEFI & DeFi
  • Experience with creative storytelling with the ability to develop compelling email
  • A strong collaborator. Can work closely with teams across the organization

    • Highlights of Perks and Benefits:

  • Market competitive total compensation package
  • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
  • 401K with company contribution
  • Accrued PTO policy, company paid holidays
  • Employee Referral Bonus Program paid in BTC
  • Company Donation Match
  • More surprises when you join!

    • OKX Statement

    OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    The salary range for this position is $150,000 to 190,000.

    The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

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