Director of Demand Generation - ThreatModeler Software : Job Details

The Director of Demand Generation will be responsible for creating and executing a comprehensive demand generation strategy to drive pipeline growth and revenue for ThreatModeler Software Inc. This role will involve developing innovative campaigns, optimizing marketing channels, and collaborating with sales and product teams to target key customer segments.

Develop and own the end-to-end demand generation strategy to achieve pipeline and revenue targets, focusing on customer acquisition, expansion, and retention. Implement account-based marketing (ABM) strategies tailored to high-value enterprise accounts. Align demand generation efforts with the buyer's journey to create personalized experiences at every touchpoint.

Responsibilities:

• Design and execute lead generation programs across multiple channels, including paid media, email marketing, SEO/SEM, webinars, and social media campaigns.
• Develop lead nurturing workflows using marketing automation platforms to convert MQLs to SQLs effectively.
• Optimize landing pages, forms, and calls-to-action to improve lead capture rates and engagement.
• Leverage digital channels to drive traffic and engagement, including paid search, display advertising, retargeting, and third-party content syndication.
• Monitor key performance indicators (KPIs) such as cost per lead (CPL), lead-to-customer conversion rates, and customer acquisition cost (CAC).
• Conduct A/B testing to optimize email campaigns, landing pages, and ad creatives for better performance.
• Work closely with the Sales team to ensure seamless handoffs of marketing-qualified leads (MQLs) and support with targeted campaigns.
• Provide sales teams with tools and insights, such as account intelligence and customer pain points, to improve conversion rates.
• Continuously assess and refine the performance of marketing channels to focus investments on those delivering the highest ROI.
• Experiment with emerging channels and technologies to identify new opportunities for demand generation.
• Build and maintain dashboards to track campaign performance, lead generation metrics, and sales pipeline impact.
• Present insights and recommendations to leadership for strategic decision-making.
• Use predictive analytics and customer insights to forecast demand and identify trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in demand generation, B2B marketing, or related roles, preferably in the cybersecurity or SaaS industry.
• Proven track record of driving measurable pipeline and revenue growth.
• Strong knowledge of demand generation strategies, ABM, and digital marketing channels (e.g., PPC, SEO, social media).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional leadership, communication, and project management skills.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits, including health, dental, and vision insurance.
• Flexible, remote working environment.
• Opportunities for professional growth and development.
• A collaborative and innovative work culture.