Head of Growth - Seen Health : Job Details

At Seen Health, we are revolutionizing the way senior care is delivered through the PACE (Programs of All-Inclusive Care for the Elderly) model. Backed by top VCs, Seen Health is a culturally-focused, technology-enabled healthcare organization that integrates comprehensive medical care and social support with a high-touch, interdisciplinary approach.

Our mission is to empower seniors to age-in-place with dignity and provide their families peace of mind. We are building upon a proven Home and community-based services model to create a culturally-competent and scalable PACE program. We are also building a comprehensive operating system focused on data and workflows that span across systems, processes, people, and care contexts. We want to empower our clinicians and staff with tools that deliver relevant data at the time and site of care and enable them to deliver exceptional care to our participants, which improve clinical outcomes, participant & provider satisfaction, and ultimately our strength as an organization.

We are a mission-driven, multidisciplinary team with deep healthcare, technology, and operations expertise, each inspired by our own personal stories of caring for seniors in our lives. Our name, Seen Health, was chosen to reflect our commitment to provide the highest standard of care to underserved older adults while respecting and incorporating their individual beliefs, heritage, and values, so that they can truly be seen.

We are seeking a growth leader to oversee the strategy and execution of a highly-integrated marketing program, including grassroots efforts in the San Gabriel Valley market, referrals through senior organizations and community hubs, and an omnichannel digital marketing function. With the Seen Health San Gabriel Valley center targeting a January 1, 2025 opening, this critical leader will be tasked with building and growing participant enrollment numbers both for Day 1 and on a month-over-month basis moving forward.

This leader will bring significant experience related to either B2B2C or B2C marketing, growth, and member retention, and will be responsible for managing all aspects of the marketing funnel. Furthermore, this person will think strategically about market segmentation to identify new opportunities to engage participant populations and improve acquisition and retention. Most importantly, this person will be an effective leader, collaborator, and culture-carrier, who thrives in a dynamic and fast-paced organization.

• Leverage data and analytics to take a metrics-driven approach to achieving, measuring, and exceeding member engagement, acquisition, retention, and experience targets.
• Build and execute on highly complex, personalized, and innovative engagement experiences and retention programs at an enterprise level; ideally this individual will have previously architected a scalable philosophy of member engagement.
• Ability to think creatively about how to design a best-in-class patient journey and end-to-end customer experience.
• Serve as an effective translator of Seen Health's mission, differentiators, patient experience, and outcomes to a variety of stakeholders, internally and externally.
• Effectively collaborate across the organization and leverage internal and external relationships to execute on organizational goals.
• Work closely with leadership to facilitate headcount planning and manage financial policies, procedures, and controls.

• Passionate about the Seen Health mission and committed to serving vulnerable populations, including ethnic minority cultures and frail older adults.
• Demonstrated experience building & leading growth/marketing function in an early-stage/healthcare business, including understanding funnel metrics, growth KPIs, and other key indicators of success.
• Data-driven orientation to decision making with experience using analytics to optimize marketing programs to deliver maximum ROI.
• Strong industry expertise in consumer acquisition and retention, as well as community engagement, leveraging all aspects of online/offline tactics impacting the consumer lifecycle.
• Experience building and presenting business performance to key stakeholders.
• Exceptional leadership and communication skills, with the ability to work collaboratively with cross-functional teams.

• Los Angeles required.
• Relocation benefits available.

• Salary is competitive and includes benefits.
• Participation in company equity/stock included.