Head of Growth - LEONA : Job Details

Leona is on a mission to empower everyone to take the best care of themselves, their patients, and their loved ones. We have an ambitious goal: to transform the way the world interacts with healthcare. We strongly believe that where you live shouldn't impact your access to high-quality care. For patients, it should feel empowering, and unintimidating, to proactively take care of yourself and your loved ones. For doctors, we want to enable you to focus on what matters most, delivering the best possible care, by providing better tooling, decreasing the administrative burden, and helping you to prioritize based on urgency and complexity while saving time and improving clinician quality of life.

Our first product is a platform that streamlines Doctor-Patient communication via WhatsApp, enabling doctors to offer greater convenience, personalization, and efficiency in their communication with their patients while saving care providers' valuable time.

Headquartered in Mexico City, we are a global team with team members based in Mexico, New York and San Francisco. Our diverse team brings together years of experience scaling tech companies like Rappi, Uber, Modern Fertility and Wonder throughout the US and Latin America. Leona is backed by top-tier investors such as General Catalyst & Accel, and an incredible list of angel investors including the founders of Nubank, Rappi, Maven Clinic, Xepelin, Forward Health and other successful technology companies.

If you are hungry to learn and build 0-1 at an early stage startup, while rolling up your sleeves to make some magic, this role might be the perfect fit for you!

Location: Mexico City

We are looking for a data-driven growth and sales executive to build, execute and lead our go-to-market growth and sales motion as we rapidly build Leona for scale. You will build the growth and sales playbooks from scratch, and work cross functionally to get us from 0 to 1.If you are a proactive, organized, self-driven builder with great interpersonal and analytical skills this might be the perfect role for you.

• Build & Execute Outbound Sales Strategy: Own and optimize the sales strategy, driving experiments that improve our sales motion and drive rapid revenue growth. Stand up the tools, systems and processes necessary to efficiently reach and acquire healthcare providers.

• Drive Customer Acquisition: Develop and execute innovative strategies to attract new healthcare providers across multiple channels including paid marketing, SEO, partnerships, brand, social media, and events amongst others.

• Optimize Customer Activation: Create and implement onboarding processes that ensure new users quickly understand and experience the value of Leona, driving early engagement and satisfaction.

• Execute Growth Experiments: Identify growth hypotheses and conduct experiments to test and validate them, using A/B testing and analytics to drive decisions. We are looking for someone who will take a scientific approach to growth and sales.

• Enhance User Engagement: Design and launch campaigns to keep users engaged and active, using data-driven insights to tailor communications and interventions

• Collaborate on Product Development: Work closely with the CEO, CTO, Head of Ops and product team to gather user feedback and translate it into actionable product improvements.

• Measure and Analyze Performance: Set clear metrics and KPIs for growth initiatives, continuously track performance, and use data to refine strategies and optimize results.

• Partnerships: Identify and cultivate strategic partnerships that can drive growth, including collaborations with clinics, hospitals, influencers, and other relevant organizations.

• Craft Brand Messaging: Work with the Marketing Manager and CEO to define and communicate our brand's unique value proposition, ensuring consistent and compelling messaging and storytelling across all channels.

• Content Strategy: Work with the Marketing Manager to oversee content creation efforts to ensure alignment with growth goals, including SEO, blog posts, and social media content.

• Adapt and Innovate: Embrace the fast-paced, dynamic nature of a startup environment by taking on various roles as needed and continuously seeking new ways to drive growth.

• Bachelor's degree in business, economics, healthcare management, or a related field

• 5+ years of work experience, preferably in an early-stage startup (healthcare, tech and/or LATAM experience is a plus)

• 4+ years sales/growth experience in an early-stage startup environment

• Demonstrated history of success and rapid career advancement

• Strong analytical and problem-solving skills

• Understand how to break down the sales funnel into micro steps, improving conversion at every stage and have experience in crafting a sales playbook from scratch

• You know how to best use metrics and data as a way to assess sales performance and identify improvement opportunities

• You know how to hire a great team and have experience managing a team of sales or marketing professionals

• Experience in healthcare sales is a big bonus but not required

• Natural relationship builder with excellent communication and interpersonal skills

• Complete fluency in Spanish, advanced proficiency in English (written and spoken)

What You Can Expect:

• Autonomy & Responsibility: You will take ownership of your time and efforts, prioritizing the activities that have the largest impact for the company

• Team Collaboration: We are very team oriented; you'll have the opportunity to work with a small, nimble team of superstars, gaining insight into building a company from scratch. Everyone in the team is here to help each other - 24/7.

• Mentorship: The team members are here to support your career growth goals within the company and afterwards

• Ambiguity: There are a lot of unknowns given the early stage of the company, you will be responsible for navigating ambiguous environments and determining the best path forward

• Dedication: If you prefer 9-5 environments, this role is not for you. While there is no strict ‘clocking in/clocking out' schedule, the aggressive growth goals require the team to work more than 8 hours a day

• Flexibility: The team is very flexible to changing schedules and are very accommodating to any circumstances you may have

We're Looking For Someone Who is…

• Scrappy and resourceful: You make the most of limited resources and find creative solutions at all times

• Proactive: You don't wait for projects to be assigned to you; you take goals and figure out how to achieve them

• Versatile: You can handle various tasks as growth can take many forms, and you're flexible in figuring out what works best

• Passionate: You care deeply about improving health outcomes and are excited by our mission

• Team-Oriented: You thrive in collaborative environments and drive outcomes as part of a team

• Curious: You're a curious person and you are constantly seeking ways to innovate and come up with different ideas and solutions to problems

• Customer Obsessed: You are dedicated to providing the absolute best experience for our customers

• Humble Learner: You have a low ego, are willing to admit mistakes, receive feedback well and have an open mindset to new solutions