Head of Marketing (B2B SaaS, AI & Travel) - Acai Travel : Job Details

Acai Travel is transforming how airlines, online travel agencies (OTAs), and travel management companies (TMCs) optimize operations with AI-powered automation. Our platform enhances customer service efficiency, reduces operational costs, and streamlines workflows through cutting-edge AI technology.

Acai Travel Inc. is a fast-growing, seed-stage startup with $4.5M in funding, with offices in New York, Barcelona, and Pune. Our AI technology is powering major OTAs and TMCs around the world.

We are looking for a Head of Marketing to own and build the entire marketing function, focusing on branding, demand generation, thought leadership, and sales enablement to support high-touch, enterprise B2B sales. This is a high-impact leadership role in a rapidly scaling AI startup.

A full-stack marketing leadership role that prioritizes brand positioning, enterprise demand generation, thought leadership, and high-touch sales enablement.

1. Marketing Leadership & Strategy

• Own and execute a holistic marketing strategy that aligns with enterprise sales cycles and revenue goals.

• Define and refine Acai Travel's brand narrative, messaging, and positioning to establish dominance in AI automation for travel.

• Focus on high-touch marketing efforts that drive engagement with C-level executives, IT decision-makers, and operations leaders.

• Oversee multi-channel enterprise marketing efforts, including events, executive networking, thought leadership, and sales enablement.

• Partner closely with Sales, Product, and Customer Success to ensure marketing efforts support complex B2B sales cycles.

• Hire, mentor, and scale the marketing team as the company grows.

2. Enterprise Demand Generation & Revenue Marketing

• Develop and execute high-impact demand generation programs designed to accelerate enterprise lead acquisition and pipeline velocity.

• Focus on direct sales support marketing, including ABM (Account-Based Marketing), strategic partnerships, and executive engagement.

• Drive C-level engagement campaigns, including VIP events, executive roundtables, and curated thought leadership pieces.

• Oversee targeted paid media, outbound marketing support, and industry sponsorships to drive pipeline growth.

• Develop multi-touch demand generation playbooks that support long enterprise sales cycles.

• Own pipeline analytics, lead nurturing, and marketing attribution to measure success.

3. Product Marketing & Sales Enablement

• Define go-to-market (GTM) strategies for new product launches, feature expansions, and market positioning.

• Develop persona-based messaging frameworks tailored for C-level executives, IT teams, and operations leaders in travel.

• Create high-quality sales enablement materials, including enterprise pitch decks, case studies, competitive battle cards, and objection-handling guides.

• Work closely with sales to optimize outbound email sequences, messaging frameworks, and personalized outreach content.

• Develop customer win stories and testimonials that drive credibility in enterprise sales conversations.

4. Thought Leadership & Brand Awareness

• Establish Acai Travel as the AI leader in travel automation through PR, media, and strategic industry positioning.

• Curate and lead executive roundtables, VIP industry events, and keynote presentations that position Acai Travel at the center of the AI + Travel conversation.

• Develop co-branded research reports, whitepapers, and industry insights that reinforce market leadership.

• Secure key media placements, strategic sponsorships, and speaking engagements to increase brand visibility with enterprise decision-makers.

• Represent Acai Travel at high-profile travel, AI, and automation conferences.

• Build strategic industry partnerships to expand brand reach and credibility.

5. Data-Driven Marketing & Performance Optimization

• Define key marketing KPIs (pipeline contribution, C-level engagement, sales cycle acceleration).

• Conduct win/loss analysis, buyer journey mapping, and competitive intelligence research to improve marketing effectiveness.

• Use AI-driven marketing tools to extract insights from customer conversations and optimize messaging.

• Align marketing investments with high-ROI enterprise touchpoints, rather than traditional inbound SEO or low-intent lead generation.

• Continuously test and refine ABM strategies, messaging, and content frameworks based on sales data and market feedback.

A strategic, hands-on marketing leader with deep experience in enterprise B2B SaaS marketing, sales enablement, and executive engagement.

• A tech savvy entrepreneurial do-er superstar, not shy to get hands very dirty

• 6+ years in B2B SaaS marketing, with at least 3+ years in a leadership role.

• Proven experience in demand generation for long enterprise sales cycles.

• Strong background in ABM, high-touch executive engagement, and industry event-driven marketing.

• Experience positioning complex AI-powered SaaS products for enterprise markets.

• Track record of building sales-aligned marketing strategies that accelerate C-level deal flow.

• Exceptional storytelling, brand-building, and executive communication skills.

• Hands-on experience with CRM (HubSpot), AI-driven sales enablement tools, and enterprise marketing platforms.

• Highly data-driven, comfortable with account-level marketing performance metrics.

• Experience launching AI-powered SaaS products in travel, hospitality, or contact center automation.

• A strong network in the travel tech space (PR, media, industry partnerships).

• Experience working in venture-backed startups and scaling from Seed to Series A+.

• Background in ABM, strategic partnerships, and enterprise event marketing.

Please note, we are unable to provide visa sponsorship at this time.