Head of Marketing - AccuWeather : Job Details

Job Title: Head of Marketing

Reports To: Chief Executive Officer

FLSA: Exempt

Number of Openings: 1

Location: State College, PA or NewYork, NY

About AccuWeather

AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world. Today, AccuWeather is the most used source of weather forecasts and warnings globally, known to billions, and proven to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world.

Position Summary

Reporting to the Chief Executive Officer, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive brand awareness, voice, reach, relevance, and impact to achieve AccuWeather's objectives of growth, profitability, and visibility globally.

The Head of Marketing will oversee all marketing activities including advertising and promotional campaigns, website management, branding strategies, public relations, event marketing, social media, and CRM programs. This role will collaborate with members of the Executive Team and develop consistent messaging to enhance sales effectiveness.

Key Responsibilities and Duties

• Develop cohesive marketing strategies for US and international execution across various channels.
• Partner with the Business Development team to build growth platforms based on user insights and data.
• Leverage marketing mix to drive customer acquisition and retention.
• Collaborate with cross-functional leaders to drive successful new product launches.
• Improve marketing programs to support critical partnerships.
• Enhance the presence of Executives through content marketing and thought leadership strategies.
• Identify trends and innovations in marketing.
• Manage vendors and coordinate with internal staff functions.
• Develop plans for international expansion and growth.

Qualifications

• Bachelor's degree in Marketing or a related field; MBA preferred.
• Experience in growing a brand and maximizing revenue.
• Strong creative insight and leadership abilities.
• Proven ability to influence executives.
• Hands-on leader with attention to detail.
• Deep understanding of Digital Media.
• Experience in building high-performing teams.
• Demonstrated ability to implement strategic vision.
• Experience with analytics and market research.
• Strong communication skills, both oral and written.
• Experience in PR and managing outside Agencies of Record is beneficial.

Pay Transparency:

State College, PA: $200,000 - $210,000 + annual bonus opportunity

New York, NY: $245,000 - $255,000 + annual bonus opportunity

Benefits

• Comprehensive healthcare and dental benefits.
• 401(k) retirement plan with 50% company match.
• A collaborative work environment.

Commitment to Diversity

AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.

If you are a highly motivated and dynamic professional with the skills and experience to excel in this role, we invite you to join our team.