Head of Marketing - FlavorCloud : Job Details

DescriptionJoin the fastest growing, growth stage start-up disrupting the massive global shipping and cross border ecommerce space. Our mission is to make every brand a global brand. Our platform optimizes global checkouts for maximum conversion while ensuring all global DTC and B2B deliveries and returns are fully compliant and powered by the most affordable shipping network. We power the world's largest and fastest growing DTC brands, logistics technology platforms, and 3PLs worldwide. Come work with a stellar team that raises the bar on innovation, is rooted in a high-growth culture that is deeply committed to our customers' and partners' success.

Who You AreWe're looking for an outstanding analytical, curious, creative, nimble, visionary, data-driven, fun! and highly collaborative head of marketing to lead our marketing department. Strong bias for action that executes fast to test and learn the way to success. 8+ years of experience in B2B SaaS - logistics experience a plus. Experience growing an Enterprise SaaS brand and unlocking B2B growth through Direct and Partnerships channels is required. You've excelled in a product organization before and know how to bring market feedback in to grow product value and merchant magic. Hands on experience with email marketing, A/B testing, social media marketing, SEO. Player – coach ‘forever' DNA required. MBA preferred.

LevelSr. Director, Vice President, or Sr. Vice President

Location:Resident of the USA or Canada

Impact Focus

• Establish FlavorCloud as the trusted partner for mid-Enterprise merchants to grow globally. We are the best minds in the business and need help bringing this to light.
• Elevate our messaging to showcase how we are redefining the DDP cross border category.
• Drive inbound lead generation from mid-Enterprise merchants.
• Unlock partnerships and sales channels to deliver 2x YoY revenue growth leveraging Enterprise SaaS GTM strategies like showcasing merchant impact, thought leadership content and industry and curated events.
• Attract and scale talent and nurture our internal culture.
• Refine partnerships and sales funnel metrics as we scale – we anchor in data and have Salesforce capabilities/implementation maturity of a Series D company.

Requirements

Experience:

• Previous impact in category creation and development, persona development and segmentation, end to end customer journey mapping and measurement
• Experience driving demand into Partnerships and Direct Sales for Mid to ENT eCommerce merchants – eg an Enterprise SaaS sales motion
• Demonstrated revenue impact/growth with a high growth SaaS company
• Experience with input into roadmaps + handling all GTM for all products and features, working in close partnership with Product, Eng and all sales channels
• Sales, CX and partner enablement, including pitch decks, case studies and training collateral for internal and external teams
• Thought leadership content and event execution
• Demand and lead generation, funnel optimization
• Digital marketing for website optimization, content, SEO etc.
• Own marketing operations and tech stack including establishing and refining a framework for success (Salesforce, HubSpot, Apollo, LI Sales Nav, etc)

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Transportation, Logistics, Supply Chain and Storage