At 3forge, we are at the forefront of hybrid application development platforms. As the Head of Marketing, you will play a pivotal role in shaping and executing our marketing strategy. This position requires a strategic thinker with a creative mindset to drive brand growth, enhance market presence, and engage target audiences effectively. You will lead our marketing team, foster collaboration across departments, and position 3forge as a leader in the fintech industry.
Responsibilities
Marketing Strategy: Develop and execute comprehensive marketing strategies that align with business objectives and drive brand growth.Team Leadership: Lead, mentor, and manage the marketing team, fostering a culture of creativity, collaboration, and accountability.Brand Management: Oversee and maintain brand integrity across all marketing initiatives and communications.Campaign Development: Design and implement innovative marketing campaigns that effectively target key audiences.Market Research: Conduct thorough market research to identify trends, opportunities, and competitive positioning.Performance Analysis: Monitor and analyze the performance of marketing campaigns, using data to inform strategy adjustments and optimize results.Cross-Functional Collaboration: Work closely with sales and engineering teams to ensure cohesive messaging and successful go-to-market strategies.Requirements
Proven experience in a senior marketing role, preferably in the fintech or technology sector.Strong leadership skills with a track record of managing and mentoring marketing teams.Exceptional communication and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.In-depth understanding of digital marketing channels, tools, and best practices.Data-driven mindset with expertise in analyzing marketing metrics and applying insights to improve performance.Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).Creative thinker with the ability to develop innovative solutions to marketing challenges.Experience with content marketing, including thought leadership and SEO optimization.Knowledge of fintech industry trends and regulatory considerations.Expertise in managing marketing budgets and optimizing ROI.Experience with CRM and marketing automation tools.Strong problem-solving skills and adaptability in a fast-paced environment.Compensation Package
Health insurance coverageAnnual paid sick/leave days and other staff benefits#J-18808-Ljbffr
