Head of Media Planning and Buying (C15/Director) New York, NY - Hispanic Technology Executive Council : Job Details

We are seeking an inspiring leader and results-driven media expert to sit at the forefront of our marketing efforts, driving strategic paid media thinking that elevates our brand presence, engages our target audience, and accelerates business growth. This role leads Paid Media Planning & Buying for our US Personal Bank (Credit Cards and Retail Bank), US Wealth and Enterprise Brand programs, and oversees key media channels such as video, paid search, affiliate marketing, social, display and out-of-home. This individual will collaborate closely with a multitude of teams across Citi to develop integrated campaign strategies, including creative, ad tech, product, analytics & insights, acquisitions, sponsorships, martech and program management, among others.

The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is responsible for transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our business. Join a team full of diverse and dynamic talent committed to driving both brand and business impact for Citi!

Key responsibilities include:

• Develop and execute comprehensive paid media strategies across various platforms in partnership with agency partners.
• Plan, launch, monitor, and optimize paid media campaigns to maximize ROI and deliver KPIs.
• Conduct in-depth audience targeting to ensure precision and impact with key audiences.
• Stay abreast of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize strategies, budgets, and tactics.
• Manage relationships with external agencies, vendors, and platform partners to leverage their expertise and resources for campaign execution and optimization.
• Utilize a combination of technology and negotiation skills to unlock maximum value from budget.

Characteristics we are seeking:

• Visionary Thinking: Ability to envision the future of paid media within the financial services industry and develop innovative approaches to achieve organizational goals.
• Strategic Planning: Capacity to develop long-term plans and short-term tactics to achieve desired outcomes, while adapting to evolving market dynamics and business objectives.
• Inspiring Leadership: Lead by example, motivating and empowering team members to excel in their roles, fostering a collaborative and high-performance culture.
• Effective Communication: Clear and articulate communicator, capable of conveying complex ideas and strategies to diverse stakeholders with clarity and conviction.
• Adaptability: Flexibility to navigate through ambiguity and uncertainty, quickly adapting strategies and tactics to capitalize on emerging opportunities and mitigate risks.
• Problem-Solving: Strong analytical skills and critical thinking ability to identify challenges, analyze data, and develop creative solutions to drive campaign performance and business growth.
• Collaborative Approach: Foster an environment of collaboration and teamwork, leveraging the diverse skills and perspectives of team members to achieve shared objectives.
• Resilience: Maintain composure and focus under pressure, demonstrating resilience in the face of setbacks and challenges, and inspiring confidence in the team to persevere towards success.
• Ethical Leadership: Uphold the highest standards of integrity, ethics, and compliance in all paid media activities, ensuring alignment with company values and regulatory requirements.

Qualifications for this role:

• 15+ years of experience in media or advertising on agency and/or client side, including 10+ years of managerial experience.
• A proven leader with a track record for motivating teams and maximizing team output through coaching, support, and empowerment.
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Advanced degree or certifications a plus.
• Proven track record of success in planning, implementing, and optimizing paid media campaigns in a fast-paced environment, preferably within the financial services industry.
• Deep understanding of digital advertising platforms, tools, and technologies, with hands-on experience in campaign setup, optimization, and performance analysis.
• Strong analytical skills and proficiency in data-driven decision-making, with the ability to translate complex metrics and insights into actionable recommendations.
• Excellent communication and collaboration skills, with the ability to effectively liaise with cross-functional teams and external partners.
• Detail-oriented with strong project management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment.

If you're ready to unleash your creativity, strategic prowess, and passion for paid media in a high-impact role at the forefront of marketing innovation, we want to hear from you! Come be a part of our talented team and help shape the future of financial services marketing through the power of paid media. Apply now and let's embark on this exciting journey together!

Job Family Group: Marketing

Job Family: Advertising, Branding and Media

Time Type: Full time

Primary Location: New York, New York, United States

Primary Location Full Time Salary Range: $170,000.00 - $300,000.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date: Nov 05, 2024

Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ( Citi ) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.