Vice President / Head of Sales
Brooklyn, NY
Permanent Position
Position Overview:
As the Vice President / Head of Sales, you will play a critical role in shaping and executing our sales strategy across retail, wholesale, and DTC channels. This is a unique opportunity to lead a high-performing team, establish partnerships with major retailers, and drive our growth in the consumer goods industry.
Key Responsibilities:
- Develop and Execute Sales Strategies:
- Craft and implement strategies for DTC growth, retail partnerships, and channel diversification to drive revenue.
- Expand Retail Presence:
- Build strong relationships with major retailers (e.g., Target, Walmart, Whole Foods) and specialty or regional chains to secure product placements and grow shelf space.
- Manage Distribution Networks:
- Identify and oversee distributor and broker partnerships to expand reach into new retail channels and markets.
- Optimize DTC Channels:
- Scale DTC e-commerce operations, leveraging platforms like Shopify and CRM tools, and enhance strategies for acquisition, conversion, and retention.
- Lead a High-Performing Team:
- Recruit, mentor, and manage a team of sales professionals to achieve and exceed sales goals.
- Collaborate Across Departments:
- Work closely with marketing and product teams to align sales strategies with branding, packaging, and in-store campaigns.
- Monitor and Analyze Sales Performance:
- Use sales data, market trends, and customer feedback to refine strategies and maximize profitability.
- Champion Sustainability:
- Actively promote Client's mission and sustainability goals with potential partners and customers.
Ideal Candidate Profile:
Experience:
- 10+ years of sales experience, with 5+ years in senior leadership roles (VP, Director, or Head of Sales).
- Proven success in scaling consumer product placements within major retailers and specialty channels.
- Expertise in DTC e-commerce operations, including acquisition, conversion, and retention strategies.
- Strong background in consumer packaged goods (CPG), with a preference for experience in eco-conscious or hydration-focused products.
- Hands-on experience negotiating contracts and managing broker/distributor networks.
Skills and Attributes:
- Exceptional negotiation, communication, and presentation skills.
- Financial acumen to manage budgets, forecasts, and profitability metrics.
- Analytical mindset with the ability to interpret sales data and trends.
- Proven ability to lead cross-functional teams and align strategies with business goals.
- Passion for sustainability and innovation, with alignment to Client's mission.
- Entrepreneurial mindset with a results-driven, hands-on approach.
Preferred Qualifications:
- Experience in retail-heavy industries such as CPG, beverages, or home goods.
- Success in launching products in new retail channels or geographic markets.
- Familiarity with sustainability-driven retail trends and eco-conscious consumers.
- International sales experience (a plus).