This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do:
Develop and execute a comprehensive SEO strategy to increase organic search traffic, improve SERP rankings, and drive user engagement for our key direct-to-consumer business segments.Analyze and leverage data-driven insights to identify growth opportunities and optimize content across multiple owned media platforms – including Google Search, YouTube, TikTok, forums and more.Conduct technical SEO audits and implement necessary changes to improve site architecture, performance, and other technical elements affecting SEO performance.Direct with cross-functional teams, including content, marketing, product, and engineering, to help meet SEO goals which are aligned with company objectives.Develop and execute strategy to grow the brand, scale outreach and ultimately increase authority, relevant mentions and backlinks.Lead strategy and execution for LLM injection and staying relevant in a shifting SEO landscape (AI Overviews, ChatGPT Search, Perplexity, etc.)Lead, mentor, and grow the global owned media and SEO team, providing guidance, setting expectations and driving accountability to achieve team and company goals.Manage relationships with any SEO-related external vendors or partners as needed.Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices to ensure a competitive edge in search rankings.Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the SEO optimization workflow to maximize SEO performance at scale.Manage the team that is responsible for scaling Study.com's ambassador and influencer program in owned media channels through strategic content initiatives and partners.Monitor, report, and analyze SEO and owned channels performance metrics, adjusting strategies as needed to achieve desired results.Leverage SEO to change the world and do well by doing good.What You'll Bring to the Role:
15+ years of experience in SEO with a track record of successfully managing and growing high-traffic websites (direct to consumer and SaaS experience a plus).Demonstrated mastery of “hands on” or “hands off” approaches as a leader. Know the details in your area while understanding the broader strategy to connect the dots quickly. Must be willing and able to lead a team as well as roll up their sleeves to get things done.Proven experience directly inspiring and managing high performance teams in a dynamic fast-paced environment that requires executional excellence and speed.Strong understanding of ranking factors, search engine optimization practices, and content marketing strategies, including how AI impacts the future of SEO.High technical proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, SimilarWeb), web analytics and data analysis (Excel, Tableau, BigQuery).Experience with AI and machine learning applications in SEO and content marketing.Excellent analytical, organizational, and project management skills.Strong communication and interpersonal abilities to effectively collaborate all levels and stakeholders.Ability to think creatively, strategically, and identify and resolve problems efficiently.#J-18808-Ljbffr
