Head of Social Media and Content (Austin, TX) - charterUP : Job Details

Austin, Texas

About CharterUP

CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology, trusted by most Fortune 500 companies. By connecting customers to thousands of charter bus, minibus, and van operators nationwide, our platform elevates group travel, turning a traditionally fragmented and stressful process into a seamless experience. In just 60 seconds, users can access real-time availability, transparent pricing, and detailed vehicle options—whether they're organizing a corporate event, a company shuttle, or a wedding. Our technology-driven approach brings transparency, accountability, and efficiency to an industry overdue for innovation.

With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.

About the Role

Title: Head of Social Media and Content

Location: Hybrid Remote/In-office (located in Austin, TX)

Position Summary

CharterUP is seeking a creative, strategic, and results-driven Head of Social Media to craft and execute a dynamic social media strategy. This role emphasizes producing high-quality video and engaging content, ensuring our brand voice is consistently delivered across all platforms. As the Head of Social Media, you will drive engagement, enhance brand visibility, and foster growth on LinkedIn, Instagram, YouTube, and other key channels.

Core Responsibilities

• Lead Social Strategy: Develop, implement, and manage a cohesive social media strategy for CharterUP and its associated brands across platforms.
• Content Calendar & Execution: Oversee content briefing, calendar creation, scheduling, posting, and community engagement for all brand accounts.
• Brand Synergy & Distinction: Ensure our brand retains its unique voice and visual identity across identified social platforms.
• Collaboration: Work closely with the CMO, CEO, and the executive team to effectively leverage social media for expansion into new geographies or the launch of vertically integrated product offerings.
• Content Creation: Lead the production of engaging posts and graphics that align with each brand's identity and audience preferences.
• Measurement: Establish and track social media KPIs, providing regular updates and post-campaign insights to guide future efforts.
• Drive Video Content Strategy: Shape and execute a compelling video strategy optimized for social media platforms.

Experience & Skills Required

• 5+ Years of Experience: Proven success in executing strategies, branding and company social media management within/for organizations known for delivering impactful results.
• Collaboration Skills: Strong ability to work cross-functionally and align diverse teams toward common goals.
• Project Management: Adept at managing multiple projects and bringing structure to evolving processes.
• Creative & Analytical: Eye for design and captivating visuals, paired with data-driven decision-making.
• Communication Excellence: Outstanding verbal and written communication skills, open to feedback and collaboration.
• Video Strategy Oversight: Skilled in overseeing video production and developing strategies tailored to social media platforms.

Application Requirements:

• Portfolio: Share examples of strategies and/or campaigns you built.

CharterUP is an Equal Opportunity/Affirmative Action Employer. We make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, veteran status, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.