Acting as both a strategic and executional bridge between brand management, trade marketing and sales team, the Head of Trade Marketing enables trade marketing strategies and programs which result in:
Strong trade engagement in the on and off channelsHigh consumer pull, indicative by ROS growthBrand equity building within the trade channels.This is a consulting style role providing insight to DV partners and founders within the portfolio teams. This will be a many-to-one relationship, where balancing the nuance of each brand and the need for execution will be at the heart of the role.
RESPONSIBILITIES
Works closely with Portfolio Company marketing teams to bridge brand and consumer strategy into trade engagement and activation strategy.Coaches and guides Portfolio Company marketing and sales teams in the development of commercial programs; shares best practices and supports the development of best-in-class trade marketing tools.Develops framework for the management and tracking of program performance and reports periodically on their effectiveness. Supplements Portfolio company staff as needed (new to market or prior to larger funding).Supports Portfolio Company annual planning process and guides improvement of trade marketing strategy; provokes big ideas and development of innovative strategy for stronger trade engagement and consumer pull.Shares trade marketing expertise in an actionable form which drives a collaborative team environment while achieving sales goals and marketing objectives.Develops trade marketing best practices and frameworks to illustrate baseline expectations for portfolio companies in the areas of:Role of Trade MarketingTrade Activation Strategy [both on & off channels]Agency management (promotional materials, event, sampling, etc.)Geo targetingTrade Marketing / commercial programming calendar trackersEnhances trade marketing network of service providersABOUT YOU
EDUCATION and EXPERIENCE
College degree (marketing or related field preferred)6-10 years in beverage alcohol marketing and/or sales with significant exposure to trade marketing roles in a best-in-class environmentSKILLS
Strong project management, analysis and reporting skillsComprehensive understanding of three tier trade channels and marketing complianceTrade marketing presentations and calendarsAgency management for promotional materials, events and samplingUtilisation of data and qualitative inputs to formulate commercial strategies and programsHighly articulate with excellent verbal and written communication skillsInfluences and works collaboratively with others to reach business goalsPrioritisation and ability to develop content/approaches to meet majority of needs enabling speed and ease of deploymentOTHER
Ability and willingness to work non-traditional hours (nights/weekends)#J-18808-Ljbffr
