Influencer and Brand Marketing Manager - LemFi : Job Details

About our Company:

LemFi (YC S21, Series A) is a financial technology company reshaping how the diaspora community in North America, Europe and the United Kingdom move their money globally.

We build products and services that allow our customers to send, receive, manage and do more with their money in one app. We are 1 Million Customers and more strong, come join us to help build the future of financial services for immigrants across the globe

Who you are:

You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.

* You are entrepreneurial and a self starter

* You are very organized

* You can manage ongoing project/campaigns simultaneously

* You are a good relationship manager

* You understand influencer marketing and social media

* You take risks and are not afraid to try something new

* You are tenacious and find a way to win

* You are results oriented and data-drive

* You are bias to action, critical in your thinking and independent

* You are persuasive and communicate clearly to do so

* Ambitious targets don't scare you!

Responsiblities:

1. User Acquisition:

* Play a key role in accelerating the growth of 1-2 new markets

* Act as the primary owner of all media partnerships during public launch of markets

* Manage marketing channels to grow and defend existing corridors

* Collaborate on campaigns with teams managing adjacent corridors to the same markets

2. Influencer marketing and management:

* Identify, recruit and launch large/macro-influencers for assigned markets

* Identify and launch appropriate high reach channels

* Create and manage relationships with different types of community partners

* Leverage negotiation skills to persuade potential partners through win-win partnership models with performance based pay

* Leverage innovative social media tactics to maximize influencer effectiveness

3. Launch and manage large campaigns:

* Strategize and launch new campaigns relevant to target market to drive sign ups and conversions

* Manage large campaigns in accordance with seasonality such as Christmas, Ramadan, Eid, Back to school ect.

Requirements:

* At least 2 years high reach marketing channels management and strong influencer marketing

* Record of meeting aggressive growth targets

* Good analytical skills

* Excellent communication and interpersonal skills.

* Self-motivated, proactive, and able to work independently in a remote setting.

* Fluent in English and French