Influencer Marketing Specialist - THE HEMP COLLECT : Job Details

Location: Portland, OR | Full-Time

Reports to: Marketing Manager

We are seeking an Influencer Marketing Specialist with a passion for building authentic relationships and crafting impactful campaigns in the cannabis industry. This role is critical in navigating the unique challenges of cannabis marketing, such as platform restrictions, to drive brand awareness, engagement, and loyalty through influencer collaborations. The ideal candidate is an excellent communicator, organized, and experienced in researching, identifying, managing and negotiating influencer partnerships within regulated industries.

Influencer Recruitment & Relationship Management:

• Research, identify, recruit, and manage relationships with influencers across platforms like Instagram, TikTok, and YouTube, ensuring alignment with the brand's values and goals.
• Build long-term partnerships with influencers who are knowledgeable and supportive of the cannabis industry.
• Act as the primary point of contact for influencers, fostering collaboration and trust.

Campaign Development & Execution:

• Design and execute influencer campaigns, ensuring compliance with state, federal, and platform-specific cannabis marketing regulations.
• Coordinate content approvals, timelines, and deliverables to meet campaign objectives.
• Ensure influencer-created content aligns with brand messaging and adheres to legal guidelines.

Compliance & Innovation:

• Stay informed on cannabis marketing regulations and platform policies to minimize risks like shadow banning or account suspensions.
• Develop innovative approaches to promote products within the constraints of platform restrictions.

Performance Analysis:

• Track and analyze campaign performance using KPIs such as engagement, reach, and conversions.
• Provide actionable insights to improve future campaigns and ensure ROI.

• 3+ years of experience in influencer marketing, preferably in cannabis or other regulated industries like alcohol or CBD.
• Bachelor's degree in Marketing, Communications, or a related field.
• Exceptional communication and negotiation skills.
• Creative thinker with the ability to develop unique and engaging influencer campaigns.
• Detail-oriented with excellent organizational skills.
• Ability to work independently and as part of a team.
• Deep understanding of platform-specific guidelines and legal restrictions surrounding cannabis marketing.
• Proven ability to manage multiple campaigns and build relationships with diverse influencers.
• Exceptional communication and negotiation skills, with an eye for detail and compliance.
• Creative problem-solver who thrives in fast-paced environments and adapts quickly to changing priorities.
• Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, etc.).

WHO WE ARE:

We are a hemp manufacturing and distribution company who are passionate about building something great together and creating value for the retailers and consumers we make products for. This translates into a desire for building long-term relationships with our partners and operating as an integrity-driven company.

We are hard-working, collaborative, driven, always learning, industry-informed, and knowledgeable. If this sounds like you too, please read this posting thoroughly to ensure you have the required skills and that you apply correctly to be considered. We look forward to learning about your experience!

TERM (TEMP TO PERM POTENTIAL):

• 60 Day trial period
• Hourly Wage: $25 - $27 DOE