Integrated Media Director - H-ART : Job Details

Integrated Media Director Reports to: VP, Media + Analytics This position is available in any of our offices: Columbus OH, Toledo OH or Washington DC. Our preference is hybrid, but we're open to remote for the right fit THE ORGANIZATION Hartis a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world. SUMMARY Hart is looking for a Director/Associate Director to join the Media & Analytics department. This position will serve as the media lead across multiple accounts, applying their media expertise to support junior team members in the direction for their work, and guide the Integrated Media group's overall product quality & capabilities. RESPONSIBILITIES

• Collaborate with Account leads to understand the business of core accounts, align on campaign parameters and identify proactive opportunities to support business objectives
• Build solid, cross-channel media strategies, infusing brand goals, consumer analysis, marketplace insights, and channel trends/best practices
• Design client presentations that clearly communicate the strategy & rationale, and connect from client objective, through channel recommendation and KPI/measurement identification
• Maintain relationships in the industry across all channels, resources & systems, identifying new tools, tech and solutions to bring to clients
• Collaborate with Performance Media team as needed to develop tactical media plans, including target/tactic recommendations and vendor selection/media mix summaries
• Oversee the execution & stewardship of the buys, partnering where relevant with the Performance Marketing and Analytics groups, negotiating with vendors & evaluating RFPs
• Supervise Integrated Media Supervisors and Planner/Buyer team members, supporting their development and ensuring quality of work
• Guide client reporting/performance recaps, highlighting KPI performance/optimizations as well as end of campaign deeper learnings & implications
• Access proprietary & secondary tools & sources to guide strategy and ensure buy stewardship/accuracy of performance.
• Work collaboratively across other departments (PR, Account, Strategy, Creative, Web, Finance) to ensure connectivity of media to the broader marketing strategy
• Lead new business development & presentations as needed
• Includes client and agency location travel as needed (