Lowe Brand - Brunswick Corporation : Job Details

About Us:Brunswick embodies innovation + inspiration on the water. Home to marines most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:As part of the talented Brunswick Boat Group marketing team, the Brand Manager will be responsible for the direction and control of brand marketing strategy for the Lowe brand within the Brunswick Boat Group. The role requires a deep knowledge and engagement with the target customer and close partnership with category management, sales, and product development. Accountable for brand positioning, marketing priorities, managing brand investment in marketing and measuring and delivering ROI.At Brunswick, we have passion for our work and a distinct ability to deliver.Building the BrandOversee brand positioning and development to ensure differentiation, including establishing brand essence, guidelines, foundational assets and channel engagement strategy that aligns with positioning while meeting the changing needs of consumers.Align with overall business goals and ensure every consumer touch point is in line with the business objectives and generating a return for the brand.Develop and implement strategic marketing plans to achieve brand objectives for products and services.Oversee the development and execution of product launch plans, dealer marketing, sales promotions and product life-cycle marketing across the product portfolio.Represent company at industry events to promote products and brandLead execution of the brand initiatives through a shared business unit team that will work collaboratively to support in the areas of product launch marketing, dealer and sales marketing support, sponsorships, events and communications.Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.Required Qualifications:Bachelors degree, business or marketing preferred5-7 years experience of brand management and marketing with a proven track record of planning, supporting and executing successful product launchesStrong cross-functional communicationHybrid working location; occasional presence at Lebanon, MO location requiredPreferred Qualifications:Track record of partnering with product to contribute to product strategyDemonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completionA passion and strong understanding of the fishing, hunting and/or outdoor industry preferredWorking Conditions:Travel domestically, some Canada (20% of time)Lowe {rel= noopener noreferrer target= _blank }For more than half a century, we at Lowe have held a reputation among anglers and families as a manufacturer of high-quality, full-featured fishing and pontoon boats, but our team is one who refuses to rest on our laurels. Through continual innovation in hull design, technology, interior comfort, and construction methods, we push ourselves to be better every year. All this is done with uncompromising quality and thoughtful value in mind at every step of the way.Why Brunswick:Whatever tomorrow brings, well be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more {rel= noopener noreferrer target= blank }. In addition, were prou of being recognized for making a splash with numerous awards {rel= noopener noreferrer target= blank }!