Manager- Out of Home Media Planning - Canvas Worldwide : Job Details

The Role

As a Director on the Out of Home (OOH) team your core responsibility is to autonomously manage

assigned clients ensuring business needs are being met while simultaneously supporting

department and agencywide initiatives. Serve as support to the senior members of the team on

department or companywide initiatives, able to function independently or collaboratively, as

required. Ability to set and achieve both short-term and long-term goals (internally, to service the

agency as well as externally, to service the clients).

Key Duties/Responsibilities & Desired Knowledge Base:

• Function independently, including management of direct reports and assigned teams within

the department with little to no guidance while maintaining a high quality of work

• Act as role model and mentor to all juniors within the department, helping them to grow

professionally and navigate the OOH and media industry as a whole

• Level-set fair expectations of the teams/individuals and hold them accountable

• Consistently seek out and encourage/assign relevant opportunities for juniors to grow

professionally (ex. training courses)

• Inspire creativity within the department, encourage direct reports to “Challenge the

Comfortable” while ensuring a sound understanding of business/business objectives

remains the north star for decisions

• Promote and incorporate strategies/practices that align with larger department and/or

agency goals

• Guide the team in strategy development at a high level; ensure planning tactics and decisions

align with arching strategic direction of business as well as larger media campaigns

• Support teams as needed in their management of planning efforts, ensuing deadlines are

being meet and the quality of work is to department standards

• Oversee and assist teams in building client ready decks/slides to articulate OOH

plans/recommendations

• Participate in strategy development and brainstorming meetings with ability to work

harmoniously with internal teams on projects from start to finish and ensure teams grasp

full understanding of this to drive actionable next steps

• Demonstrate strategic thinking and problem-solving abilities

o Oversee and advise on negotiations throughout planning and make-good scenarios

o Advise team of proactive approaches to trouble shooting

o Ensure team arrives at fair and meaningful results/solutions

o Ability to maintain professionalism during challenging conversations, deescalating

and managing frustrations within the team, if necessary

• Expert understanding of media terms, concepts, and strategy (KPI, ROI, CPM, R/F)

• Maintain a positive attitude that motivates the team to remain focused/solution oriented in

achieving desired results against tight deadlines/changing direction/feedback, etc.

2023 MAY

• Ability to recognize appropriate new opportunities, need for 101's or other documents and

motivate self/team to compile and present as is relevant and in a timely manner

• Collaborate to compile and present POV's and evaluations as needed; rooted in sound

research and presented with strong supportive context/rationale that is client specific

• In depth knowledge of OOH industry partners: Geopath & OAAA

• Stay current on new/ evolving trends within the media landscape (OOH and media overall)

and educating the team accordingly

• Participate in department/agency wide projects including new business pitches

• Attend Industry and client-related functions and networking events, when necessary, while

simultaneously balancing workload/deadlines

• Participate in/attend meetings/trainings and/or market rides as needed

Qualifications/Skills:

• Characteristics:

o Innate curiosity with a desire to learn and grow as an OOH/media professional

o Aptitude for critical thinking and problem solving

o Self-starter who approaches workload with a positive attitude

o Proactive (vs reactive) approach to projects/workload as well as overall

management of the business and direct reports

o Strong communication and presentation skills (written & verbal)

o Acute attention to detail

o Highly organized, including time management (of self and team)

• Competencies:

o Multitask across numerous projects/accounts simultaneously under tight deadlines and

prioritize/ adjust direction based on feedback as needed while remaining positive

▪ Motivate team, primarily direct reports, to do the same

o Prioritize and reprioritize accordingly to meet tight and/or changing deadlines under

pressure, while remaining positive

o Effectively and fairly delegate workload

o Synthesize large volumes of information quickly

▪ With the ability to accurately and effectively communicate it out

o Advocate for OOH (internally, externally)

o Proficient in math including ability to interpret, analyze and synthesize research

o Capacity to have difficult conversations as needed, while remaining constructive and

solution oriented (vendors, direct reports)

• Interpersonal:

o Build, foster and maintain strong relationships (internal/external)

o Collaborative team player (can work independently & as part of a matrix structure)

o Receptive to feedback and able to apply moving forward

o Manage up/down appropriately

o Effectively and fairly delegate workload

o Act as a role model to direct reports and junior staff within the agency

Experience & Education:

Years of professional experience: 9+

• Bachelor's or Associates Degree is highly preferred but not required

• Experience buying and planning (not just one), preferably within OOH

• Experience training and/or managing multiple direct reports and/or teams

• Experience managing different types of categories as well as multiple categories at one time

• Fluent in: Microsoft (Excel, PowerPoint, Word, Teams)