Manager, Paid Search - Invesco : Job Details

The Paid Search Manager will create and manage the implementation of an innovative paid search strategy, in partnership with internal stakeholders and an external agency, for North America and EMEA. The Paid Search Manager will ensure our search channel activities complement our marketing funnel approach, build on best practices, aim to automate and drive efficiencies, and grow our share of voice while closing the gap with competitors. You Will Be Responsible For:Owning, developing and managing our paid search strategies alongside our external media agency and internal marketing teams to ensure the search channel supports our broader marketing objectives. Working closely with content, web, email marketing, other media channels to implement, monitor and optimize lead generation and conversion activities through paid search activities. Partnering with the agency and internal marketing analytics team to deliver in-depth reporting, analysis and insight to relevant stakeholders, giving them...Manager, Search, Marketing, Business Services, Media