MarComm Strategist - Community Outreach - Our Lady of the Lake - Our Lady of the Lake Regional Medical Center : Job Details

Individual will be responsible for planning and implementing a strategic community outreach program for the Baton Rouge Market. Works with Mission team to coordinate Sponsorship Committee meetings and follows up to implement approved marketing-oriented sponsorships. Tracks effectiveness of sponsorships and ensures agreed-upon benefits are honored and any specific actions are completed as agreed upon. Maintains inventory of leadership's participation in community groups, boards, and foundations and works to fill any gaps in activities. Creates and manages corps of team member and provider volunteers, to include assigning participation in events and tracking participation. Works with public relations and social media to ensure participation in community events is promoted to help position the health system as an important supporter of the communities we serve. Provides executive summary of community outreach activities for leadership on a quarterly basis.

* Marketing Projects

* Manages the production of work and ensures work is continuing to flow in a timely manner through the department through weekly production meeting and interaction with team members. Makes recommendations on outsourcing projects to stay on schedule and meet deadlines.

* Develops effective marketing strategies for product lines and affiliates, and works to ensure marketing objectives are met.

* Assists in the creation and design of quality layouts for ads and collateral marketing material and works closely with the graphic designers to ensure work accurately reflects graphics standards and OLOLs image.

* Serves as a copywriter for various ads, brochures and other printed marketing materials.

* Establishes and maintains accurate and efficient job filing systems that contain photography information, job order information, and project and campaign records.

* Manages the annual print contracts and directs all phases of print advertising by ensuring accurate product content and placement, proofing work, and coordinating with vendors, assigned departments, media buyer and the Marketing Director. Coordinates advertising schedules in an effort to ensure efficient departmental operations.

* Ensures that all hospital graphic representations accurately reflect high quality standards and maintain hospital integrity.

* Advertising and Media Relations

* Assists the Director in strategic planning and implementation of all phases of advertising including print and television production for major branding and product line campaigns.

* Collaboration and Partnership

* Serves as a liaison to departments within the hospital by attending meetings and aiding in the development of marketing strategy and materials. Coordinates service delivery and provides overall marketing/communication support for assigned product lines and affiliates.

* Oversees communication needs for assigned product lines by acting as a liaison between the department and other areas and physicians. Coordinates with staff to proof work and oversee outside vendors in an effort to ensure timely project completion and the provision of quality services by the department.

* Participates as a member of the Marketing team by offering creativity and idea-sharing for concept development and marketing strategy evaluation.

* Promotes the quality and efficiency of his/her own performance through participation in staff educational programs, approved continuing education courses, and specialized skill training programs. Participates in outside professional development organizations.

* Other Duties As Assigned

* Acts in a supervisory role in the directors absence.

* Performs other duties as assigned or requested.

At least 5 years' experience in Community Relations

Bachelors in Journalism, Advertising, or Marketing or related field