Market Analytics Analyst - Redwood Credit Union : Job Details

Market Analytics Analyst

Redwood Credit Union

Job Location : all cities,CA, USA

Posted on : 2024-12-20T05:02:47Z

Job Description :

At Redwood Credit Union we are on a journey to re-imagine the way we do business, and we can't do it without you - our next great hire.

Since 1950, Redwood Credit Union has been helping people reach their financial goals and dreams with a focus on helping others. As a not-for-profit financial institution, our passion is for helping our Members meet their financial needs, whether it's through better rates, low or no fees, or expanded services.

That people-first approach holds true for our employees, too. Our work environment is built on service and trust. It's all possible with a leadership team committed to hiring talented people and helping them develop their careers.

Redwood Credit Union is looking for a Market Analytics Analyst I, who will be responsible for analyzing data, Member demographics and behaviors that result in actionable insights to support internal objectives, product development, and market penetration. This includes providing standard reports and analytics to product owners and management to help drive decisions on product, service, geography, and channels. Using business data to identify and segment target audiences and conduct competitive and market research and analysis.

ESSENTIAL FUNCTIONS:

Department Operations

  • Convert data into useful insights used to drive decision making. Use the data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences. Provide regular reporting and analysis, as well as recommendations.
  • Provide information from the data warehouse, MCIF, or other departments/vendors to retrieve, review, analyze and communicate key data, results, trends, and implications.
  • Provide market share data and analysis.
  • Collect and analyze data on Member demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Work with Marketing and Communications/PR department staff to assist with pre and post data and results analysis for marketing campaigns to determine effectiveness. Review regional and national economic data and prior promotional results to suggest strategies for enhanced target marketing.
  • Conduct research and collect data for planning initiatives. Provide analysis, summary comments and recommendations to effectively disseminate the information.
  • Prepare reports of findings, illustrating data graphically when appropriate, and translate complex findings into written text that includes analysis, insights, implications, and recommendations.
  • Seek and provide information to help the Credit Union determine position in the marketplace.
  • Work with Information Technology department to ensure proper data maintenance, uploads, and security.
  • Provide support on a variety of projects, events, and efforts.
  • Provide reports that include strategic and tactical recommendations to ensure effective results, using predictive analytics and tools that aid in targeting.

    • Competitive and Market Research

  • Act as key resource to support market research efforts, to include running reports and analyzing data to make recommendations. Resources include Callahan, S&P, CUNA, or other sources that include economic or competitor data, Member surveys, focus groups or other quantitative and qualitative research needed by the organization.
  • May provide analysis and reports as requested to support ALCO.
  • Provide support to Credit Union advocacy efforts by providing research, analysis, reports, and communication.
  • Stay up to date by attending training, reviewing professional publications, monitoring industry statistics, following trends, interfacing with vendors/business partners, networking and maintaining professional relationships to enhance technical knowledge.

    • Other Functions

  • Participate in community events and contribute to local area non-profits via volunteerism, knowledge sharing, and serving as an ambassador in the community on behalf of RCU.
  • Perform other duties as assigned.

    • Minimum Qualification: Knowledge, Skills and Abilities

    • Knowledge of a data warehouse, MCIF, Customer Relationship Management or similar database systems.
    • Experience working with large datasets. Ability to query, aggregate, and manipulate data using SQL.
    • Reporting experience through SQL, Tableau or Python preferred.
    • Analytical aptitude to explain the why through data. Able to analyze, describe, and explore Member behavior.
    • Predictive modeling experience a plus.
    • Experience with Python a preferred.
    • Ability to translate business requirements into technical solutions.
    • Skill in operating a PC including the use of Word, Excel, PowerPoint, mapping software and MCIF systems or similar database systems.
    • Strong organizational skills and ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.
    • Ability to analyze situations and make recommendations to Manager or Sr. Analyst.
    • Ability to effectively research, analyze and report data.
    • Strong verbal and written communication and presentation skills.
    • Ability to establish and maintain effective working relationships with a diverse group of people.
    • Ability and desire to work in a team environment.

    Physical Requirements

    • Ability to stand, bend, stoop, sit, walk, twist, and turn.
    • Ability to lift up to 15 pounds.
    • Ability to use a computer keyboard and calculator.
    • Work environment is indoors; majority of the time is spent sitting at a desk.

    The ideal candidate has a combination of education and experience equivalent to a bachelor's degree in economics, business administration, data analysis, math, statistics, or related field, with a minimum of one year of related experience.

    Compensation: Base starting range: $29.00 to $38.00 per hour commensurate with experience.

    Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

    Redwood Credit Union offers a robust benefits package to our eligible employees including:

    • Competitive medical, dental, and vision insurance, mental health offerings
    • Employee performance incentive plan
    • Salary Advancement– Merit increase based on performance
    • 401(k) program with employer match
    • Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

    RCU Discounts and Perks-

    • RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
    • RCU employees are eligible for a 1% discount on all recreational or boat loan products
    • 2% discount off Visas and LOC Loans through RCU
    • 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
    • 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
    • 0% interest on garment, fitness, or home office equipment loan of up to $500
    • 100% financing for employee purchased homes!

    Why work for Redwood Credit Union?

    • Local financial institution, providing unparalleled service since 1950
    • Recognized by Newsweek as one of America's Best Credit Unions 2024
    • Top 5 Healthiest Credit Union in the USA, rated by Glatt Consulting
    • Voted Best Places to Work in the North Bay 19 years in a row
    • World-class employee engagement scores
    • Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
    • Recognized by Forbes as one of “America's Best Small Employers 2023

    Internal Team Members

    If you are a current Team Member, please apply through the internal careers page located in RCUNET.

    We are an Equal Opportunity Employer

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