Marketing and Communication Manager - University of Nebraska at Omaha : Job Details

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Job Title Marketing and Communication Manager Job Grade PR24S Division Academic Affairs College/Dept College of Public Affairs & Community Service Department CPACS Requisition Number 2024-00367 FTE (full-time equivalency) 100 Work Schedule 8am to 5pm Monday through Friday Does the position provide the opportunity to work Remotely/Telecommuting? No remote/telecommute opportunity Appointment Term 12- 12/12 months Is this position essential personnel according to the inclement weather policy? No Pay Information $62,000-$78,000 Pay Schedule Annually FLSA Designation Exempt Position Summary

Lead the development and execution of the College of Public Affairs and Community Service promotion, marketing, storytelling, and communication efforts to support undergraduate, graduate, and doctoral programs, as well as other college and Dean's Office activities and events. Collaborate with University Communications, college's departments/units/schools, engagement programs, and community partners on the marketing and communications efforts for the college using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units/programs. Identify and monitor key market performance indicators and marketing/communications market trends that support student enrollment. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Develop and execute printed materials, multimedia & video projects, CPACS website, newsletters, social media channels, annual alumni event, swag materials, and other marketing or communications efforts. Assist with marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.

Job Duties

Responsibility Area: Oversight & Development Duties:

* Oversee and execute all marketing and communications efforts for CPACS.

* Execute strategic communications and marketing plans for the college/units/programs.

* Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia/video projects, and social media.

* Liaison to MARCOMM, and the marketing departments of Grad Studies, NU Foundation & Alumni Association.

* Coordinate with UNO contacts to elevate the CPACS brand and tell our story through UNO Alumni magazine features, MARCOMM features, UNO graduate and other highlights, and local media.

* Create and execute email strategy for marketing campaigns and email communications and newsletters.

* Develop creative content to highlight CPACS units, degree programs and accomplishments

* Develop creative content in support of enrollment and recruiting efforts.

* Promotion of college-wide/special events including planning and executing the annual Distinguished Alumni event.

* Oversee production of the college's annual print publication, the CPACS Annual Report.

* Coordinate photo shoots and videos for marketing materials.

* Coordinate purchase swag materials each academic year, including welcome items.

* Onboarding new employees with UNO marketing/comms platforms.

* Ongoing support and training for staff and faculty with UNO marketing/comms platform

Percentage Of Time 40 Essential Function: Yes Responsibility Area: Website/Social Media Content Development Duties:

* Manage CPACS websites, maintain updated news center, homepage content and information architecture, create content, coordinate with UNO Digital Communications Team.

* Monitor social media outlets, engage with followers, and post relevant content for each platform.

* Create content, graphics, and videos as promo/advertising/marketing media and to promote faculty, staff, alumni, and student achievements on CPACS social channels.

* Support and/or train staff in the area of website/social media on platforms such as Cascade, HubSpot, and LucidPress.

Percentage Of Time 30 Essential Function: Yes Responsibility Area: Strategic Planning & Collaboration Duties:

* Collaborate with and advise college leadership.

* Collaborate with UNO staff, faculty, and leadership.

* Coordinate with University Communications to define strategy and technical parameters for CPACS web and social campaigns/projects,and print materials.

* Serve on committees as necessary, including University Communications-led initiatives.

* Monitor Google Analytics and social media stats to examine the effectiveness of current and future recruiting programs and marketing/communications efforts.

* Update marketing/communications plans for the college/units/programs based on results.

Percentage Of Time 30 Essential Function: Yes

Required and Preferred Qualifications

Required Education

Bachelor's degree in communications, marketing, journalism, or other related discipline.

Required Experience

One (1) year experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting

Required License/Certification

NA

Required Additional Qualifications:

NA

Preferred Education

Master's degree in related field

Preferred Experience

Five (5) years minimum experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting

Preferred License/Certification

NA

Preferred Additional Qualifications:

NA

Compliance Requirements

Credit Check No Motor Vehicle Licensing Validity Check No Pre-employment Physical Request and Assessment No Drug Screen No