MARKETING AND PROMOTIONS COORDINATOR - University of Texas Rio Grande Valley : Job Details

To develop and maintain a quality marketing program to provide maximum favorable publicity and recognition for a specific University department through on and off-campus marketing and promotions and dissemination of media relations.

Description of Duties

* Develops and implements marketing plans to increase attendance at assigned events in alignment with University marketing guidelines.

* Coordinates and manages event operations and promotions.

* Designs various promotional materials.

* Analyzes and targets market segments.

* Conducts market research in support of marketing plans.

* Performs stakeholder and community contact relations.

* Develops various publications.

* Assists in the fulfillment of corporate sponsorship contracts.

* Acts as liaison and department representative in committees and task force groups.

* May supervise event marketing and promotions staff.

* Coordinates volunteer activates and events.

* Staff assigned to a department other than University Marketing and Communications will offer services in alignment with the centralized department.

* Performs other duties as assigned.

Supervision Received

General direction from the assigned supervisor.

Supervision Given

Direct supervision of all assigned staff.

Required Education

Bachelor's degree from an accredited university in Communications, Marketing or closely related area.

Preferred Education

N/A

Licenses/Certifications

None.

Required Experience

One (1) years experience in media relations and/or marketing.

Preferred Experience

N/A

Equipment

Use of standard office equipment, personal computer. Skills pertaining specifically to MS word, power point and excel. Use of public address system.

Working Conditions

Needs to be able to successfully perform all required duties. Indoor office environment. Constant weekend and/or evening activities; Occasional travel is required.

Other

Must be able to be comfortable being in front of audience in game/event setting. Must be able to identify target audience and create plans to attract the target to planned events. Must be creative in implementation and design for fan participation contests during events.

Physical Capabilities

N/A

Employment Category Full-Time Minimum Salary Commensurate with Experience Posted Salary Commensurate with Experience Position Available Date 12/04/2024 Grant Funded Position Yes If Yes, Provide Grant Expiration Date 06/30/2028