Marketing Associate - Tbwa Chiat/Day : Job Details

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We're building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.

We're innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.

As a Marketing Associate at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else and know what drives customer acquisition and retention with enthusiasts in your category. This role is focused on growing sports cards demand by executing campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.

• Support buyer acquisition for sports cards, including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot.
• Plan and execute product release campaigns, and support on-platform events and other community moments across multiple channels.
• Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting.
• Partner with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns.

Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.

As our next Marketing Associate, you should have 2+ years of marketing experience in a fast-paced environment, plus:

• 2+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools.
• A background in running digital marketing campaigns with a proven ability to conceptualize, produce and drive campaign conversion.
• Experience and an interest in working directly with influencers and creators.
• Problem-solving skills with strong project management capabilities and the ability to fully own strategy and content across multiple marketing channels.
• Immersion in internet culture and excitement to dive deep into the inner workings of your category's community.
• Data-driven with experience tracking growth KPIs and monitoring the success of marketing programs.
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and comfortable pivoting quickly as needed.
• A passion for creator communities and/or existing Whatnot product categories (e.g., collectibles).
• Experience at a high-growth startup, marketplace, or creator-focused platform is a plus.

$100,000/year to $110,000/year + benefits + equity.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.

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