Marketing & Brand Management Associate - VSP Vision : Job Details

Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measure and optimize ongoing performance of marketing plans, including return on investmentDevelop and manage marketing, advertising, and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaignsCollaborate with communications managers to ensure positioning, promotion, and brand voice are aligned and effectivePartner with business areas to explore, develop, execute, and gain adoption of new technologies, tools, and programs in the market and at the account-specific levelJob SpecificationsTypically has the following skills or abilities:Bachelor's degree in Business, Marketing, or related field or equivalent experience2+ years' experience in product or brand management or online marketingUnderstanding of brand management concepts and building/execution techniquesSolid working knowledge of MS Office, PowerPoint, Word, and ExcelProven ability to develop and execute marketing strategiesAbility to elevate the perception of our corporate brand and our companyExcellent project management skills and experience managing large projectsProven track record of influencing constituents for optimal resultsExcellent organization skills, detail-oriented, and ability to multitaskExcellent verbal, written, and interpersonal communication skillsFlexible and able to change priorities and direction quickly and effectivelyStrong analytical skills requiredAbility to write and present clear and concise reportsRegularly exercises discretion and independent judgment in the performance of his/her job dutiesPreferred SkillsPhotoshop/ IllustratorRequired onsite in NY office 2-3 days per week to photograph and retouch product imagery.#LI-MARCHONCompensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. Salary Ranges: $60,000.00 - $97,500.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business, VSP Vision ( VSP ) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.