Marketing Communications Consultant - Caterpillar : Job Details

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Caterpillar Oil & Gas and Marine

Caterpillar's Oil and Gas division, provides superior products and service solutions to make our customers more efficient and lower total cost of ownership.? Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry.

Are you an experienced content strategy consultant who is passionate about storytelling? Do you obsess over getting the right message in front of the right customers at the right time and place to achieve project and departmental goals? Are you seeking a fast-paced environment on dynamic team where you can contribute to an overarching content strategy to help transform our customer experience? Caterpillar's Oil & Gas and Marine Division marketing team is seeking a highly strategic and entrepreneurial Marketing Communication Consultant to lead content strategy across our marketing programs located in Houston, Texas. The ideal candidate has experience digging into data to discover pain points and developing content strategies to resolve identified problems. This person must have deep expertise in content creation and will deliver on complex projects on tight deadlines and work comfortably in an environment with competing priorities.

What You Will Do:

* Develop and manage a content strategy for our Oil & Gas and Marine divisions (including all segments) while overseeing the execution of all written marketing content including blogs, white papers, case studies, podcast, press releases and more.

* Manage an efficient content workflow and editorial calendar, prioritize the content pipeline and collaborate with editors, writers and other team members to ensure timely production.

* Collaborate with SMEs and product marketing teams to understand desired client actions, formulating content plans and working with internal and external writers to execute.

* Maintain consistency in content production by developing a key messages and value propositions, following brand voice guidelines, style guides, accessibility guidelines, and related templates.

Top Candidates Will Have:

* Bachelor's Degree or the equivalent in Literature, Journalism, Technical Communications, Information Sciences, or related discipline or the equivalent experience.

* Five plus years of relevant content experience

What You Have - Skills, Knowledge, & Experiences:

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Level Working Knowledge:

* Abides by the organization's policies on written content marketing communications to enhance business outcomes.

* Analyzes data from written content to understand the audience's perspective.

* Assists in the development of written content marketing materials.

* Assesses alternative delivery mechanisms for promotional and marketing communications.

* Identifies communication barriers that hinder the objectives of marketing communication and resolves them.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Level Working Knowledge:

* Works with vendors to assure written content is delivered to time and quality specifications.

* Provides feedback on vendor performance to responsible contract administrators.

* Resolves routine issues or problems with vendors in organization's best interest.

* Identifies communications bottlenecks and recommends appropriate solutions.

* Builds effective working relationships with counterparts in vendor or supplier's organization.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Level Working Knowledge:

* Demonstrates experience participating in productive collaborative processes.

* Under guidance, initiates collaborative meetings.

* Assists in communicating shared goals with diverse groups and parties.

* Helps promote collaboration across generations, functions, regions, and levels.

* Helps solve business problems and meet business goals through collaborative processes.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Working Knowledge:

* Shares ideas and is open to other opinions and views.

* Analyzes own assignments and work environment for creative changes.

* Contributes to and encourages new ideas; builds on suggestions of others.

* Explores possibilities and their viability.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Working Knowledge:

* Delivers helpful feedback that focuses on behaviors without offending the recipient.

* Listens to feedback without defensiveness and uses it for own communication effectiveness.

* Makes oral presentations and writes reports needed for own work.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Working Knowledge:

* Communicates the importance of customer needs/expectations and commits to resolving them.

* Helps link organizational objectives to customer needs and expectations.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

What You Will Get:

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:

* Competitive salary and annual bonus program

* Medical, dental, and vision coverage

* Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

* Company-matched 401(k) plan

* Health savings account (HSA)

* Flexible spending accounts (FSAs)

* Short and long-term disability coverage

* Life Insurance

* Paid parental leave

* Healthy Lifestyle Programs

* Employee Assistance Programs

* Voluntary Benefits (Ex. Accident, Identity Theft Protection)

Additional Information

* The primary location for this position is Houston, Texas.

* We are additionally considering candidates located in Chicago, Peoria, Cary, Dallas and Schertz.

* Relocation to Houston, Texas is offered.

* Ability to travel up to 10% of the time, could potentially increase due to location.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we have been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$95,640.00 - $143,520.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Annual incentive bonus plan*

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

* Subject to annual eligibility and incentive plan guidelines.

Posting Dates:

December 6, 2024 - December 20, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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