Marketing Communications Manager - SUNY Geneseo : Job Details

How are your one-liners? Punchy and fun? Are you adept at plucking the just-right photo from a sea of will-dos ? And are you really good at pivot, Pivot, PIVOTING? If you get excited about hitting the right tone and using analytics to gain better outcomes, you're just the company we want to keep!

SUNY Geneseo is hiring a marketing communications manager to lead marketing strategies for undergraduate, graduate, international, and transfer student recruitment. The manager will strategize, plan, and execute integrated marketing efforts to meet enrollment targets of prospective students through the applicant life cycle from inquiry generation through enrollment.

We are looking for someone with strong project management skills who is self-directed, collaborative, and data-driven. The marketing communications manager must demonstrate return on investment across multiple acquisition channels, including but not limited to organic and paid search, paid advertising, purchased lists, email marketing, social media marketing, and optimized websites. In your cover letter, please address specifically, but briefly, how you meet the required qualifications.

This position will report to the chief communications and marketing officer with a dotted line to the director of web strategy.

We are especially interested in candidates who can contribute to the diversity and excellence of our academic community. We strongly encourage applications from individuals who identify as members of groups that are underrepresented.

Required Qualifications

Required Qualifications :

* Bachelor's degree in marketing, communications, or related fields such as public relations, English, journalism, marketing

* Strong copywriting and content development skills for various digital and print media.

* Proficiency in creating and managing inbound marketing strategies to attract and convert leads.

* Expertise in digital marketing tools and platforms, including SEO, SEM, CRM, social media, email marketing, and content management systems (eg Slate, GA4, GTM, AdWords, and Meta Business Suite).

* Skilled in analyzing marketing data to measure campaign effectiveness and inform future strategies.

* Ability to manage multiple marketing projects simultaneously, ensuring timely and successful completion.

* The ability to work effectively in a team environment and across departments.

* A commitment to the campus values of diversity, equity, and inclusion.

Preferred Qualifications

Preferred Qualifications:

* At least 5 years of experience in integrated marketing, preferably for higher education, in an agency or in-house setting.

License/Certification Other Skills Required Supervision Received

This position reports to the Chief Communications and Marketing Officer.

Supervision Exercised