Ecommerce Marketing Coordinator - Swig Life : Job Details

Position Overview:

Swig Life is hiring an Ecommerce Marketing Coordinator to oversee and execute critical digital marketing and e-commerce responsibilities across DTC and wholesale platforms. This role is pivotal in maintaining product catalog accuracy, optimizing the user experience, and driving conversions through strategic site updates and testing initiatives. The ideal candidate thrives in a fast-paced, detail-driven environment and is a proactive team player capable of managing multiple priorities efficiently.

You will work closely with internal teams to ensure seamless execution of product launches, marketing campaigns, and site enhancements, all while delivering exceptional results that align with brand objectives.

Responsibilities:

Product Management:

• Maintain and update the product catalog across Shopify, NetSuite, Amazon, Walmart, and other e-commerce platforms.
• Oversee product setup, collections, descriptions, and imagery to ensure consistency and accuracy.
• Support inventory accuracy and monitor listings for optimization.

Site Maintenance & Optimization:

• Execute homepage updates, landing page creation, and collection page merchandising strategies to align with marketing campaigns.
• Conduct regular site testing to improve conversion rates and average order value (AOV).
• Collaborate with the marketing team to implement A/B tests and other technical initiatives.

Campaign Execution:

• Assist in launching new products across digital platforms, ensuring alignment with marketing timelines and strategies.
• Coordinate digital assets, including product imagery and descriptions, for seasonal and promotional campaigns.
• Maintain promotional schedules and implement campaigns across Shopify and additional platforms.

Cross-functional Collaboration:

• Work closely with internal teams and external partners to support e-commerce initiatives.
• Communicate regularly with the marketing and creative teams to execute seamless updates and campaigns.

Required Experience & Skills:

E-commerce Experience:

• 1+ year of marketing or e-commerce experience preferred.
• Experience with Shopify, Klaviyo, or Attentive is a plus.
• Familiarity with NetSuite, Amazon Seller Central, and/or Walmart Marketplace is beneficial.

Technical Proficiency:

• Strong skills in Microsoft Excel.
• Experience with basic HTML or site customization is a bonus.

Organizational Skills:

• Ability to manage multiple priorities and meet tight deadlines with minimal supervision.
• Strong attention to detail and organizational excellence.

Creative & Analytical Thinking:

• Proactive problem solver with a customer-centric mindset.
• Experience with testing, reporting, and driving actionable insights for e-commerce performance improvements.

Preferred Qualifications:

• Bachelor's degree in marketing, business, or merchandising preferred
• Previous experience with a premium consumer brand.
• Strong interpersonal, written, and verbal communication skills.

Why Join Us?

This is your opportunity to become an integral part of the Swig Life team. You'll play a vital role in ensuring our e-commerce presence thrives while driving exciting campaigns that elevate the customer experience.

This position is not remote and is located at our Richmond, VA office.