Marketing Coordinator - Olivia Clarke Homes : Job Details

The Marketing Coordinator plays a critical role within the organization by supporting marketing and sales initiatives. Working closely with all internal departments as well as external service providers, the Marketing Coordinator has excellent communication skills and sharp attention to detail.

Essential Duties and Responsibilities:

• Support marketing and sales initiatives including lead generation, project positioning, timelines, social media, sales center set up, advertising, signage, collateral design, etc.
• Assist in coordination with third party vendors including signage companies, digital advertising consultants, creative firms, etc.
• Coordinate with other departments on the creation and maintenance of marketing materials and community identity.
• Maintain website presences on a company, community, and home-specific level and execute website changes and additions.
• Assist in gathering estimates and sources for marketing and sales initiatives.
• Update and maintain vendor database, organize community marketing files, and maintain marketing collateral inventory.
• Creation and proofreading of marketing collateral as well as fact check and proof-read all marketing materials.
• Coordinate sales center initiatives and general upkeep of the sales centers to ensure marketing and sales tools are always in place.
• Oversee social media and online reputation on behalf of all communities.
• Execute e-blast campaigns including HubSpot maintenance, copywriting, and proofing.
• Assist in daily administrative responsibilities including invoice reconciliation, managing marketing budget, and general upkeep of marketing material inventory.
• Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
• Assist in training and marketing best practices or new tools/platforms.
• Oversee model home sales center installation and maintenance.
• Adds, maintains, and audits property listings, including photos, in MLS(s), Zillow, Zonda and pulls reports with data analysis to report up to the President (license not required).

Requirements:

• Associate degree or equivalent from two-year college or technical school
• Two to four years' related experience and/or training
• Strong written and oral communication skills
• Attention to detail and creative thinking
• Ability to work independently and part of a collaborative team
• Highly motivated self-starter
• Ability to manage multiple functions and roles concurrently
• Ability to apply common sense understanding to carry out instructions furnished in written & oral form or via software applications
• Proficiency with MS Office and Adobe Suite, Canva
• Lead Generation, SEO Optimization