Marketing Coordinator - Northern Arkansas Telephone Company : Job Details

Join NATCO, a leading provider of high-speed broadband internet services, in delivering reliable, fast, and affordable internet to residential and business customers in rural, north-central Arkansas. We are on a mission to transform the digital landscape of our communities by extending the reach of fiber optic broadband to the most remote corners of our service area. NATCO is seeking a Marketing Coordinator with experience in customer-oriented engagement initiatives to join our team. If you are passionate about technology, data-driven marketing, and serving rural customers, we want to hear from you!

Job Summary:

The Marketing Coordinator will support the development and implementation of marketing initiatives designed to promote existing and new services, facilitate brand awareness, engage in community activities within our service area, and coordinate marketing and sales efforts through direct implementation and/or through outsourcing. This role requires a collaborative, detail-oriented self-starter with strong organizational skills.

Some of the regular and reoccurring responsibilities and expectations of the Marketing Coordinator at NATCO may include, but are not limited to:

• Assisting in creating, developing, and executing marketing campaigns across multiple channels including email, social media and digital advertising, and print marketing.
• Planning and organizing marketing analysis, trend forecasting, competitive research, and business analysis.
• Providing monthly tracking information, benchmarks, analysis, and recommendations for major products and services that the company offers, as well as summarizing end results compared to projected goals.
• Submitting timely reports that reflect the implementation of programs and projects.
• Initiating, developing, and recommending marketing strategies for several entities and/or products/services within the company for the purpose of implementing strategic goals and objectives.
• Evaluating and managing marketing activities with area media outlets.
• Creating and maintaining current demographics and competitive analysis.
• Assisting the Director of Customer Care in developing and writing product proposals.
• Researching and analyzing the market to determine appropriate strategies and assisting the management team in delivering on those results.
• Developing sales collateral for campaigns.
• Providing internal education about campaigns and competitive offers.
• Managing the publication and timely delivery of company newsletters, and facilitating internal news releases, memos, and industry trends/information to the management team and employees.
• Coordinating all advertising and sales promotion activities for the purpose of promoting collaboration and coordination of marketing efforts.
• Facilitating the design of all advertising, public relations, and informational materials as well as implementing yearly advertising/promotion schedules and budgets as well as individual promotions/campaigns.
• Engaging in cross-functional marketing and sales efforts and activities, as well as keeping abreast of customers' expectations and overall customer satisfaction.
• Coordinating public relations activities that promote customer loyalty, project a positive company image, and educate the customers on products, policies, and good will of the company.
• Researching and analyzing sales and disconnects or terminations to determine customer response to NATCO products and services.
• Assisting in the development and coordination of customer surveys.
• Performing special projects as assigned.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field
• 1-3 years of experience in marketing, communications, or a similar role.
• Experience in Telecommunication a plus.
• Experience in managing projects and meeting deadlines
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Ability to multi-task, prioritize, and work in a fast-paced environment.
• Experience with a variety of marketing channels and tactics, including digital, print, social media, events, and other media as appropriate.
• Creative thinker with an eye for detail and design.
• Strong knowledge of digital and social media trends.

NATCO is an equal opportunity employer and does not discriminate against any applicant for employment, or any employee, because of age, race, sex, disability, national origin, religion, or veteran status. All applicants are required to:

• Pass a background check and drug test
• Must have a valid drivers license with no major violations.
• Ability to communicate with customers effectively and professionally

Please forward resumes to Human Resources, PO Box 209, Flippin, AR 72634 or email to [email protected].

Job Type: Full-time