Job Description: Marketing Coordinator
Location: Tampa, FL (onsite 5 days a week)
Position Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Tampa, FL. This role is ideal for a creative individual with a passion for marketing, excellent organizational skills, and a knack for executing impactful campaigns. You will work closely with the marketing team to develop, coordinate, and analyze marketing initiatives that drive brand awareness and business growth.
Key Responsibilities
- Assist in the development and implementation of marketing strategies, campaigns, and promotional activities.
- Coordinate the creation and distribution of marketing materials, including digital content, print collateral, and social media posts.
- Manage social media accounts, including content scheduling, monitoring engagement, and reporting on performance metrics.
- Support email marketing campaigns, including content creation, deployment, and performance analysis.
- Conduct market research to identify trends, target audiences, and competitive insights.
- Collaborate with internal teams and external vendors to ensure timely execution of marketing deliverables.
- Monitor and analyze campaign performance using tools like Google Analytics and provide actionable recommendations.
- Maintain and update the company's website content using CMS tools.
- Organize and manage events, trade shows, and sponsorships as needed.
- Assist in tracking marketing budgets and processing invoices.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 2-3 years in a marketing role, with experience in digital marketing, social media management, or content creation.
- Proficiency in tools such as Google Analytics, Adobe Creative Suite, CRM software, and social media platforms.
- Strong verbal and written communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinker with a solution-oriented mindset.
- Familiarity with SEO, SEM, and PPC campaigns is a plus.