Marketing Data Analyst - Robert Half : Job Details

*NO C2C*

*Must be commutable to Center City Philadelphia, PA 3x a week*

Robert Half has a client seeking a Marketing Data Analyst to join their IT Services team. This is a direct-hire position that requires working onsite in Philadelphia, PA 3X a week.

Must have experience with Google Analytics & Adobe Analytics and have proven experience building out dashboards in PowerBI.

The selected individual will play a critical role in the digital marketing efforts, utilizing various analytics tools to assess the performance and effectiveness of the digital marketing campaigns. This role is integral to their growth strategy, offering the opportunity to work in an international environment and contribute directly to the company's success.

Responsibilities:

• Interpret marketing data from a variety of systems including Adobe Analytics and Google Analytics
• Evaluate the success of advertising campaigns and recommend action plans for optimization
• Develop necessary source code and propose effective website tags for data collection
• Assist in visualizing data against relevant sales KPIs to aid sales planning and forecasting
• Serve as the single point of contact for sales performance metrics
• Present findings and conclusions to the team and wider organization to facilitate continuous learning
• Conduct user research including interviews, field studies, and usability testing
• Analyze feedback from existing and new applications and present findings along with potential recommendations
• Use data visualization software such as Power BI, Data Studio & Looker to present data
• Apply querying languages such as MySQL and BigQuery to analyze customer data and build customer segments
• Collaborate effectively with a variety of departments and organizational levels.

Qualifications include:

• At least 3 years of work experience in web analytics and measurement applications (including Adobe Analytics and Google Analytics)
• Strong analytical abilities to analyze customer data, build customer segments and determine if strategies are effective in enhancing the customer experience
• Basic technical skills and understanding of web markup and scripting languages (HTML, JavaScript)
• Experience in using data visualization software (e.g. Power BI, Data Studio & Looker) is a plus
• Proven experience in querying languages such as MySQL and BigQuery
• Practical experience in the hosting industry, experience developing or running websites and or the Cloud and SaaS industries a plus
• Ability to work effectively with a variety of departments and organizational levels
• Formal education and/or professional training and relevant certifications in data analytics, computer science or related technological field preferred