Marketing Director - Brookdale Senior Living : Job Details

Overview Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to: Tuition Reimbursement Pet Insurance Adoption Reimbursement Benefits Variety of Associate Discounts This is an incentive based position, which may include bonuses, incentive or commission plans. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year. **** Overnight Travel for extended periods of time required **** Responsibilities Generates high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions. Prioritizes the outperformance of budgeted sales goals and community revenue targets by efficiently performing all processes and tasks required to close sales, including the development and execution of marketing plans to achieve community occupancy goals. Represents the ideal Brookdale sales professional and promotes a mission-driven sales culture while leading employment of those unique insights gained within one communitys opportunities to optimize sales in next community assignments. This position will travel to communities within a designated geographic area. Assignments will vary in length and may change with little notice. Supervises and coaches the daily sales activities of at least two full-time associates onsite to achieve desired move-in results. Drives rapid occupancy growth and prioritizes rate integrity where assigned by conducting high-quality daily phone and in-person sales calls that convert to move-ins. Attends daily stand-up meetings and communicates current product information to appropriate community associates daily and as needed, including but not limited to availability, pricing, and concessions. Partners with Director(s) of District Sales to develop and execute business plans to achieve community revenue and occupancy goals. Maintains a working knowledge of and manages all relevant sales-specific software programs and Customer Relationship Management systems needed to generate high move-in volume, including thorough and accurate data entry, periodic database cleanup, and community coaching documentation. Motivates community associates to meet or exceed weekly and monthly sales performance expectations in partnership with community operations and clinical leaders, Director(s) of District Sales, and Divisional Sales leadership. Maintains current working knowledge of relevant competition in markets where assigned. Provides accurate and timely move-in forecasts weekly and as requested. Communicates incoming residents needs and preferences to the Executive Director and/or appropriate community associate(s) to enhance customer satisfaction upon move-in. Fosters a positive image of each assigned community and the Brookdale brand with all customers, residents, associates, and relevant professional/volunteer influencers. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor. Qualifications Education and Experience Bachelors degree in Marketing, Business, or related field. Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required. Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years. Certifications, Licenses, and Other Special Requirements Works on short-term strategic assignments within specified geographic area. Requires a valid drivers license and frequent car and/or air travel as needed. Management/Decision Making Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these. Knowledge and Skills Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Knowledge of state regulations impacting or directing the delivery of services is required. Ability to operate smartphones, personal computers, and related software is required. Previous experience with contact management database, Microsoft Word, Excel, and Outlook is preferred. Ability to effectively manage time, tasks, and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others is required. Ability to assess and understand customers expectations, needs and circumstances is essential. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness, and maturity is required. Ability to effectively listen and communicate verbally and in writing is essential. Physical Demands and Working Conditions Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: up to 25 pounds Vision Requires interaction with co-workers, residents or vendors Occasional weekend, evening or night work if needed to ensure shift coverage Requires Travel: Frequently Brookdale is an equal opportunity employer and a drug-free workplace.