Marketing Director - WCTractor : Job Details

Job Details

Job Location: Corporate - Brenham, TX

Salary Range: Undisclosed

Description

About WCTractor

At WCTractor, we are dedicated to providing exceptional service and top-quality equipment to our customers. As a leader in the agricultural and construction equipment industry, we pride ourselves on fostering a culture of innovation, integrity, and excellence. Join our team and play a pivotal role in shaping the future of our brand.

Position Overview

We are seeking a dynamic and strategic Marketing Director to lead our marketing efforts and elevate the WCTractor brand. The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, managing a team, and driving measurable results. This role will oversee all aspects of marketing, including digital marketing, branding, advertising, events, and communications.

Key Responsibilities

* Develop and implement a comprehensive marketing strategy aligned with company goals.

* Lead and mentor the marketing team, fostering creativity and collaboration.

* Oversee the creation and execution of marketing campaigns across multiple channels, including digital, print, and social media.

* Manage the company's online presence, including website content and SEO strategies.

* Plan and coordinate events, trade shows, and community outreach initiatives.

* Analyze market trends and customer insights to inform marketing strategies.

* Monitor and report on campaign performance, providing recommendations for improvement.

* Collaborate with sales and other departments to ensure cohesive messaging and alignment of marketing efforts.

* Manage the marketing budget effectively to maximize ROI.

Qualifications

Qualifications

* Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

* 5+ years of experience in a marketing leadership role.

* Proven ability to develop and execute successful marketing strategies.

* Strong understanding of digital marketing tools and analytics.

* Excellent communication, presentation, and interpersonal skills.

* Creative mindset with strong problem-solving abilities.

* Experience in the agricultural or construction equipment industry is a plus.

What We Offer

* Competitive salary and benefits package.

* Opportunities for professional growth and development.

* A supportive and collaborative work environment.

* The chance to make a meaningful impact in a growing company.

How to Apply

If you are passionate about marketing and want to help drive the success of WCTractor, we encourage you to apply. Please submit your resume and a cover letter outlining your qualifications and vision for this role.

Join us at WCTractor and be part of a team that values innovation, hard work, and excellence!