Marketing Graphic Designer - Patterson-Kellley, LLC : Job Details

Location:East Stroudsburg, Pennsylvania (PA), USBuilding the people that build the world.With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.As part of HVAC Heating, Patterson Kelley is a leading manufacturer of commercial boilers and direct and indirect water heaters. With an over 140 year history, we provide reliable, innovative comfort solutions for hospitals, schools, military bases, and stadiums.How you will make an Impact (Job Summary)SPX is a diverse team of unique individuals who all make an impact. As a Marketing Graphic Designer you will be critical to the creation, upkeep, redesign of customer facing videos, website, graphics, social media, printed literature, and visual representation of the brand. In this role, you will enhance the brand identity by creating visually compelling graphics and videos, improve marketing campaigns by bolstering visual representation, support sales efforts by providing representatives with new and updated tools, and ultimately create more impactful and cohesive marketing efforts, ultimately contributing to growth and success.What you can expect in this role (Job Responsibilities)While each day brings new opportunities at SPX, your core responsibilities will be:Graphic DesignUpdate of old content into a newer and more visually appealing design, while staying within traditional brand guidelinesSupport of our new product lines and expansion of legacy productsCreating content for website and social media channelsIdentifying and evaluating improvement optionsTradeshow design and implementation; graphic creation, layouts, themesCreation of sales tools in the form of literature/videos2. MarketingAssist with website maintenance, sales literature, and documentation requirements for organizationWork with representative organizations to assist in needs and internal sales staff to improve the functionality of the public and representative websiteTake ownership of social media channelsExecution of small marketing campaigns for various product and tracking of said campaigns3. Continuous Improvement:Assist in identifying and implementing process improvements that my help positioning within the marketCommunicate with representatives to understand wants and needs in support of product as well as field support of productStay updated on product knowledge, industry trends, and company updates to provide accurate and relevant informationWhat we are looking for (Experience, Knowledge, Skills, Abilities, Education)We each bring something to the table, and we are looking for someone who has:Required Experience1+ years of design, marketing, sales, or customer relations experience.Proven experience in graphic design, including proficiency with design software such as Adobe Creative SuiteBasic understanding of marketing principles and strategies, especially within a B2B manufacturing context.Preferred Experience, Knowledge, Skills, and AbilitiesBe able to read, analyze, and interpret dataWrite in a clear and concise mannerAbility to use passive and active communication skills with various personality types and in various settingsEffectively present information and respond to questions utilizing a tactful demeanorWeb graphic design, web savvy, planning, web User Interface Design, web programming skills, illustration tools, multimedia content development, underst nding browser capabilities and internet Presence.High degree of competence of website and social media platforms (i.e. WordPress, HTML, Web site development, Facebook, LinkedIn, Google Analytics, etc)Working knowledge of other Microsoft Office software products (i.e.Excel, Word, PowerPoint, Outlook)A wide degree of creativity and latitude is expectedKnowledge of sales, business and marketing processesEffective time management, detail orientation and organizational skillsStrong business acumen, problem solving, data manipulation skillsEducation & CertificationsAssociates or bachelor's in marketing, Graphic Design, Communications, or Business fieldTravel & Working EnvironmentOffice environmentHybrid availableOccasional travelHow we live our cultureOur culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.What benefits do we offer?We know that the well-being of our employees is integral. Our benefits include:Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leaveCompetitive health insurance plans and 401(k) match, with benefits starting day oneCompetitive and performance-based compensation packages and bonus plansEducational assistance, leadership development programs, and recognition programsOur commitment to embrace diversity to build a culture of inclusion at SPXWe value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.SPX is an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.