Marketing Lead - Fulcrum Digital : Job Details

Job Description Who are we? Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce.Founded in 1999, Fulcrum Digital has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.The Role:Hybrid (3 per week)Full-timeWe are seeking a dynamic and results-driven Marketing Lead to lead our marketing efforts and drive growth across multiple verticals. The ideal candidate will have a deep understanding of digital transformation services and a proven track record in developing and executing successful marketing strategies in the IT services or technology sector. This role requires a strategic thinker with the ability to translate complex technical solutions into compelling narratives that resonate with diverse audiences.What you'll do?

• Develop and execute marketing strategies to enhance brand visibility and generate leads.
• Lead content marketing and thought leadership initiatives to position the company as an industry leader.
• Manage digital marketing channels (SEO, SEM, social media, email) and analyze campaign performance.
• Collaborate with the sales team to provide tools and materials that support sales efforts.
• Conduct market research to understand industry trends and identify growth opportunities.
• Plan and execute events and industry engagements to promote the brand.
• Oversee and mentor the marketing team to achieve department goals.
• Manage the marketing budget to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing, with a strong focus on Demand Generation.
• Strong understanding of digital marketing tools and analytics.
• Proven ability to develop and execute successful marketing strategies.
• Excellent communication and leadership skills.