Marketing Manager - Capital Preparatory Harlem Charter School : Job Details

Marketing Manager

Summary of the Position

The Marketing Manager will support the ideation, development, and execution of the Capital Preparatory Schools network marketing & communications strategy.

About Capital Preparatory Schools

Capital Preparatory Schools is a charter school management organization operating a network of educational communities. Our mission is to build a path where there was none. From its inception, the Capital Prep community-our students, parents, faculty, and staff-have come together to create a compelling and meaningful educational experience. Capital Preparatory Schools has five schools: Capital Prep Harlem in Harlem, NY (6-12) Capital Prep Harbor Upper & Lower School in Bridgeport, CT (K-12), and Capital Prep Bronx (6-12) in Co-Op City, NY, Capital Prep New Rochelle, NY (K-12 ultimately) providing scholars with a year-round, college-preparatory education that encourages students to become scholars and lifelong agents of change. Further, Capital Prep Middletown (K-12 ultimately) has been approved by the CT State Department of Education.

Capital Preparatory Schools (CPS) believes that all children, when given the right conditions and environment, will succeed and excel in their academic and social-emotional growth. This is achieved by blending elements of academic models that successfully support students from historically disadvantaged populations, with innovative approaches that get 100% of our graduates accepted to four-year colleges.

Focusing on the key attributes of leaders, our learner expectations are designed to develop students who are:

* Collaborators;

* Problem Solvers;

* Researchers;

* Empathetic Citizens;

* Pillars of Knowledge

With the support of the Capital Preparatory team of skilled and compassionate educators, students realize their academic abilities, advocate for social justice and fulfill their civic responsibilities. As leaders of social justice, we expect our students to use their education to improve the lives of others.

Capital Preparatory Schools is committed to teaching and learning that promotes the success of every student by:

* Creating a safe and enjoyable educational environment that encompasses our social justice model and that ensures every graduate moves on to attend college;

* Providing individualized instruction and enrichment opportunities for scholars to ensure that gifted students are challenged and struggling students are supported;

* Hiring and growing quality illuminators and leaders and empowering them to use their craft to inspire scholars to achieve at the highest levels.

Marketing Manager

* Reports to: Director of Marketing and Communications (DMC)

Job Duties include but are not limited to:

* Support DMC in creating overall yearly brand strategy & innovative marketing initiatives to maximize brand awareness and drive engagement with families, donors, community partners, and prospective employees;

* Drive storytelling throughout digital and print channels, pushing positive examples of academic and social-emotional excellence (social media, website, press);

* Develop and manage marketing planning calendars with school leaders, to proactively meet marketing and communications needs that are evergreen throughout the year (i.e lottery process, recruitment, events, breaks, special programs);

* Create a strategy & system to traffic and project manage school marketing requests as they come in, and engage necessary stakeholders as needed;

* Manage social media planning, posting, and appropriate approvals, with the expectation to post at minimum three times per week per school site;

* Work with DMC to identify and train one school onsite social media ambassador to support ad hoc posting throughout the year;

* Support DMC in monitoring all social media channels and engagement as needed and elevate concerns to appropriate school leaders;

* Support management/updating of general website communications areas that are the same across all schools (i.e. mission, history, about us, key stats). Support individual schools who will make day-to-day school-specific updates;

* Provide communications and marketing support for leaders within CPS;

* Support DMC as a subject matter expert in communications in the education industry and of key competitors and make recommendations as needed for communications tools, systems, or story ideas;

* Support DMC with the creation of various marketing materials via Canva (or similar tool), and presentation decks and manage external agencies to develop resources as needed;

* Support new school development and recruitment for scholars & staff;

* Support school leaders or operations staff with event marketing efforts as needed, providing expert guidance on planning & execution;

* Support network and major school events from planning to execution;

* Support DMC on all event planning;

* Support development and procurement of network/school merchandise;

* Provide copy proofing and presentation polishing as needed;

* Support development initiatives as needed including marketing-related materials for prospective donors;

* Assist in the management of ongoing relationships/communication with current partners and funders;

* Coordinate with outside consultants as needed;

* Perform other tasks as requested.

Skills and Characteristics - the person in this role should -

* Be a positive team player who shares the organization's values and mission.

* Show initiative and a proactive problem-solving skillset.

* Demonstrate exceptional written, interpersonal, and verbal communication skills.

* Have technological know-how and interest in new and emerging trends.

* Have the ability to manage multiple projects simultaneously while maintaining priorities, focus, and attention in a fast-paced environment.

* Be a self-starter who can work well independently and is driven to perform at a high level with minimal oversight.

* Be highly reliable, with strong organizational systems and project management skills, and must pay close attention to details and follow-through.

* Build strong relationships throughout the organization and within the communities.

* Be comfortable defining a path forward where there may not be one defined.

Qualifications

* Bachelor's degree in communications, marketing, business or related field.

* 2-3 years experience in marketing and communications with demonstrated success at an agency or internal brand marketing department preferred.

* Experience with digital marketing and social media, including management tools/platforms (i.e. Hoosuite or similar) a plus.

* Education experience a plus.

* Ability to lift up to 30 lbs.

Other expectations

Evening and weekend work, including travel. Attendance at board and new school meetings and at school events expected; On site school visits 2-3 per week.

Compensation

Salary for this position is competitive and commensurate with experience. Salary Range: $75,000 - $100,000. Additionally, CPS offers a comprehensive benefits package. This is a full-time, 12 month exempt position, which is vacation eligible.

CPS is an equal opportunity employer.