Marketing Manager - PINNACLE HOME CARE : Job Details

Job Title/Position: Marketing Manager

About Us:

At Pinnacle Home Care, we are dedicated to delivering exceptional healthcare services with a focus on innovation and compassionate care. Our team is a close-knit family that thrives on collaboration and creativity. We're passionate about what we do, and we believe in making a difference in people's lives while having fun along the way.

JOB DESCRIPTION SUMMARY

Are you a master of brand growth, digital marketing and lead generation campaigns? Do you excel in overseeing multi-channel campaigns, managing partnerships and collaborating with cross-functional teams to ensure alignment with organizational goals? Join Pinnacle Home Care, Florida's largest private home healthcare agency, and help us elevate our brand awareness and client acquisition efforts through innovative marketing strategies.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive marketing strategies aligned with Pinnacle Home Care's goals, focusing on patient acquisition, brand visibility, referral partner engagement and internal employee engagement.
• Campaign Management: Lead the planning, execution and optimization of multi-channel marketing campaigns, including digital, print and media.
• Team Leadership: Mentor and manage a team of coworkers, ensuring efficient task delegation and project management of the solution.
• Content Oversight: Collaborate with the content team to ensure brand messaging is consistent across all platforms, including social media, website, newsletters and advertising.
• Brand Management: Maintain and enhance the brand's positioning in the marketplace, ensuring consistency in visual and verbal communication.
• Referral Partner Relations: Collaborate closely with the Sales and Talent Acquisition team to develop targeted marketing initiatives for referral partners and potential employees, ensuring seamless coordination and alignment with KPI objectives.
• Analytics & Reporting: Monitor marketing performance, analyzing metrics across campaigns and channels to optimize strategy and drive ROI.
• Online Reputation Management: Manage the firm's online presence, engaging with clients to foster positive relationships.
• Event Coordination: Plan and manage Pinnacle Home Care's presence at industry conferences, local events and community outreach programs.

Qualifications:

• Education: Bachelor's degree in marketing, communications, business or a related field (master's preferred).
• Experience: Minimum of 7+ years of experience in marketing, with a focus on healthcare or home care preferred.
• Leadership Experience: Proven track record of managing teams and leading successful marketing initiatives collaboratively.

Skills:

• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media and content marketing.
• Excellent communication, presentation and organizational skills.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Ability to analyze data and develop actionable insights.
• Ability to manage multiple projects and deadlines simultaneously.
• Preferred: Experience working in home healthcare or healthcare marketing, with a solid understanding of compliance regulations in the healthcare industry.

Key Competencies:

• Leadership: Ability to lead, inspire and manage high-performing marketing co-workers.
• Strategic Thinking: A creative thinker who can see the big picture and align marketing initiatives with long-term business goals.
• Collaboration: Strong interpersonal skills with the ability to work cross-functionally with internal teams and external partners.
• Problem Solving: Proactive in identifying challenges and developing effective solutions.

What We Offer:

Join a passionate team dedicated to excellence in healthcare and digital marketing. At Pinnacle Home Care, you'll have the opportunity to contribute to impactful projects and grow your career in a supportive environment. We offer competitive compensation and benefits, including opportunities for professional development.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job related tasks other than those stated in this description. Incumbents must be compliant with conditions of participation for the Center for Medicare/ Medicaid Services.