MARKETING MANAGER - Larry White Associates : Job Details

MARKETING MANAGER Salary - $75,000 -$90,000 HYBRID WORK SCHEDULE - 3 days in office and 2 days remotely Join our growing team today! This non-profit educational organization is located in New York City and is Hybrid. Our goal is to hire a Marketing Manager with a Bachelor's Degree and at least 5 years of experience. For this position the Ideal candidate will have a proven record ofsuperb project management and data analysis skills with an eagerness to learn more and move into this exciting role. Prior experience as a management consultant for 2 or more years is a plus. Responsibilities:

• Project manage marketing through all stages of development from brief to implementation in collaboration with Marketing Director, internal teams, and external partners ( e.g. , agencies, photographers, designers, etc.)
• Ensure streamlined, clear communication to vendors and internal stakeholders, including maintaining up-to-date weekly meeting agendas with vendors and internal teams
• Develop and maintain a strong understanding of the current digital media landscape and target audiences, allowing our advertising to stay on top of the latest media trends
• Plan, execute, and manage performance reporting and analysis of online and offline campaigns and make recommendations for media mix adjustments based on KPIs
• Plan and buy local traditional media to reach various target audiences (e.g. print, out-of-home, radio,TV, etc.)
• Recommend campaign adjustments leaning on expertise with lead generation, Search Engine Optimizations (SEO), and strong understanding of website best practices
• Support Marketing Director in creating and codifying scalable processes to produce and distribute assets across owned and paid platforms
• Other duties as assigned
• Wear multiple hats as a part of a lean startup-up team, supporting the work of others on the team and taking on new projects and tasks as needed

BENEFITS

• Flexible spending accounts for eligible medical purchases and commuter expenses
• 403(b) retirement plan; with matching contributions toward your savings
• Comprehensive and affordable medical, dental and vision plans