Marketing Manager - TWIN RIVERS CAPITAL, LLC : Job Details

Marketing Manager

General Summary:

Twin Rivers Capital, LLC is an established, successful commercial real estate development and brokerage company based in Charleston, SC. We are seeking a dynamic and experienced Marketing Manager to join our team. This role will oversee the development and execution of all marketing initiatives/collateral, ensuring the company's projects, brand, and reputation are effectively communicated to target audiences, including investors, tenants, brokers, and the broader community. The Marketing Director works closely with senior leadership, development and brokerage teams to create and implement innovative marketing strategies that align with business goals and drive growth. The position requires a professional-presenting candidate with poise and enthusiasm that exhibits exceptional organizational and problem-solving skills and attitude, as well as attention to detail at both macro and micro level. A successful candidate should have the ability to infer team needs, proactively coordinate projects to completion, communicate effectively, model a professional demeanor and provide direction well as a part of TRC's mid-level management team.

Principal Duties & Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies to support business development, commercial property leasing/sales, and brand visibility.
• Conduct market research and competitive analysis to inform decision-making and enhance campaign effectiveness.
• Ensure effective allocation of resources across all initiatives.
• Support all strategic TRC operational needs as requested (ie, ownership of TRC employee handbook, policy writing/communicating on behalf of executive leadership, etc).

Brand Development & Management:

• Ownership of the development, execution, and consistency of the company's brand identity across all marketing materials, digital platforms, and communications.
• Position the company as an industry leader in the commercial real estate development space through innovative branding, storytelling, and thought leadership content.
• Ensure all brand messaging aligns with company values and resonates with key stakeholders.

Digital Marketing & Content Strategy:

• Ownership of all digital marketing efforts including website content, social media, and email campaigns.
• Develop content strategies for promotional materials, blogs, case studies, and project showcases.
• Ownership of the creation of compelling visual and written content to enhance brand perception.
• Utilize analytics and performance data to continuously refine strategies and improve ROI.

Research, Leasing & Sales Support:

• Collaborate with brokerage and sales teams to create compelling marketing collateral for commercial properties, including brochures, presentations, and digital assets.
• Manage the creation of site tours, renderings, and other tools to highlight key features of developments.
• Ownership of TRC's research software platforms.
• Provide mapping and market research to brokerage and sales teams.

Public Relations & Community Engagement:

• Plan and execute public relations campaigns to highlight new developments, milestones, and community involvement.
• In conjunction with President, VP Business Development/Brokerage and the Administrative Coordinator, plan and manage the annual corporate tradeshow calendar and community engagement activities.

Team Leadership & Collaboration:

• Model leadership principles, a business development mindset and a best practices ethos for TRC's team of professionals, ultimately fostering a collaborative and high-performing environment.
• Work closely with the sales, development, and operations teams to ensure marketing initiatives align with TRC's overall business objectives.
• Manage relationships with external vendors, including sign companies, printers, photographers, etc.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in marketing, preferably with a focus on commercial real estate, development, or related industries.
• Proven track record of successful marketing strategy development and execution in a complex, CRE B2B/B2C environment.
• Strong knowledge of CRE-specific digital marketing channels and tools; strong knowledge of CRE principles.
• Exceptional leadership, communication, and project management skills.
• Creative and results-driven, with the ability to think strategically and execute tactically.
• Familiarity with commercial real estate trends, market dynamics, and industry regulations.
• Proficiency in a multitude of softwares and platforms; willingness and ability to adeptly master a program you may not have familiarity with. Specific platforms include:
• Microsoft Office Suite (Powerpoint, Excel, Outlook)
• Google Office Suite (Google Sheets)
• Adobe Creative Suite (InDesign, Illustrator and Photoshop)
• Canva
• CRE Research:
• SitesUSA
• LandVision
• DOT by state
• Site to do Business
• LandGlide
• Commercial MLS:
• CoStar/LoopNet
• Crexi
• Various investment sites (BBB, Veritas, etc)
• Constant Contact
• Later social media management, Meta Business Suite
• Yodeck
• Wordpress

Compensation:

Competitive

Benefits:

• Paid time off
• Paid holidays
• Health Insurance stipend

Job Type:

Full-time

Schedule:

Monday to Friday

Work Location:

In person | Charleston, SC

Applicants must reside within inside 526 beltway