Marketing Manager - Cypress HCM : Job Details

Responsibilities:

• Design and execute innovative marketing strategies to boost brand visibility and drive lead generation.
• Develop, launch, and oversee multi-channel marketing campaigns, including social media, email, and paid advertising.
• Collaborate with sales and business development teams to create targeted marketing assets and initiatives.
• Perform market research and analyze customer insights to uncover trends and identify growth opportunities.
• Track and evaluate campaign performance, making data-driven adjustments to optimize results.
• Manage marketing budgets effectively and prepare detailed performance reports for senior leadership.

Required Skills:

• Bachelor's degree in marketing, business, or a related field
• 3+ years of experience in marketing, ideally in the transportation, shipping, logistics industry
• Experience in developing and executing marketing campaigns across multiple channels
• Experience in conducting market research and analyzing customer data to inform marketing strategies
• Proficient in Microsoft Office Suite and marketing automation tools
• Experience with Adobe Creative Suite is a plus

Compensation:

$70k – $105k