Marketing Manager - Hengst Filtration | North America : Job Details

About the Company

Hengst of North America is an independent and wholly owned subsidiary of Hengst Group with global Headquarters in Muenster Germany. Hengst Group is a privately held company founded in 1958 by Walter Hengst. Hengst of North America is a South Carolina based company and we pride ourselves on technical innovations and being a solution provider in today's vehicle and filtration industry. We are passionate about our work, our team members, and our innovation within the industry.

About the Role

The Marketing Manager is responsible for driving the marketing efforts in support of the external sales team. This includes developing and implementing marketing strategies, creation of marketing content, and creating brand awareness. This person will support all business units in North America including engine & mobile, independent aftermarket, and industrial markets.

Responsibilities

Marketing Strategy Development and Implementation

• Align with corporate Marketing guidelines and protocol. Ensure that local Business Units adhere with format, content, and approach to marketing.
• Align with global Product Managers to ensure local messaging and value propositions are consistent with the global strategy
• Consult with local Business Unit teams to ensure marketing efforts are in support of the business needs and sales acquisition efforts
• Develop strategies and drive actions to enhance and build brand recognition in the local market.
• Manage marketing budget to stay within cost limits
• Trade show and exhibition planning and execution

Marketing Communications/Digital Marketing Responsibilities.

• Lead marketing communications and digital marketing efforts including social media posting and marketing campaigns
• Develop and in depth understanding of customer/prospect personas, needs and journeys to manage and optimize the channel marketing mix.
• Manage all aspects of the marketing mix to optimize customer engagement within defined budgets.
• Partner with engineering, sales, and customer service to support new product launches – own go-to-market planning, sales and marketing tool development, and training for all product launches.
• Develop programs and tools that improve the customer experience in support of customer retention.
• Manage all aspects of digital marketing including strategy development, budgeting, execution, and measurement of effectiveness. This includes leadership of website, social media, content development, SEO, marketing automation and more.
• Lead ongoing development of sales enablement tools that articulate the benefits of Hengst products – videos, case studies, whitepapers, blogs, etc.
• Manage all external marketing agencies to drive content and communications development and implementation.
• Create, track, and report on key marketing and campaign metrics. Provide insights and recommendations to optimize performance.

Qualifications

• Bachelor's Degree in Marketing, Business Administration or a related field. Master's or MBA preferred.
• 10+ years minimum experience in marketing or product management.
• Demonstrated B2B marketing or product management experience – supporting filtration or related industry preferred.
• Experience managing complex projects, ambiguity and the capability to manage multiple priorities in a fast-paced, rapidly evolving environment.
• Strong presentation and interpersonal skills. Can effectively communicate and present ideas to stakeholders throughout different levels of the organization to energize, build rapport, and influence.
• Metrics-driven and analytical mindset – proven ability to prioritize, drive, and achieve results.
• Fluently speak, read and write in English. Knowledge of German preferred.

Required Skills

• Leadership (setting pace, decisiveness, change management, team development, ability to influence, organizational awareness).
• Interpersonal skills (relationship building, teamwork, interpersonal insight, conflict resolution, customer orientation).
• Communication (verbal communication, persuasive impact, listening, written communication).
• Judgment and thinking (strategic thinking, original thinking, judgment and decision making, problem solving, awareness).
• Personal characteristics (motivation/commitment, flexibility, assertiveness, results orientation, resilience, quality orientation).