Marketing Manager, Segment Campaigns - Wolters Kluwer : Job Details

The Marketing Manager, Segment Campaigns, is responsible for the planning, design, execution, and optimization of integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions for the North America Commercial segment. The role will focus on campaign management, new business demand generation, and customer renewal campaigns, and will lead cross-functional collaboration to maximize campaign performance across the buyer journey.You will work closely with the programs and segment teams to develop compelling campaign strategies and leverage digital campaign best practices and capabilities to generate new business, cross–sell, and upsell, and support customer retention. You will also own the segment campaign calendar and cadence and ensure timely delivery and execution of all campaign elements. Additionally, you will analyze and report on campaign performance and optimize campaigns based on data and feedback.Essential Duties and ResponsibilitiesReporting into the Associate Director of Global Campaigns, the segment campaigns marketing manager will work closely with the segment marketing leadership team, programs team, content experience team, digital experience team, and operations team to manage and execute campaigns end-to-end.Campaign Management:Lead the planning, execution, and performance of segment campaigns, ensuring alignment with business objectives, and adaptation to industry and competitive trendsEnsure campaigns are data-driven, leveraging market research and customer insights to drive decision-makingUnderstand buyer personas to target campaigns across the buying journey and relevant channelsContinuously analyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimization based on metricsNew Business Demand Generation:Develop and execute demand generation strategies to attract and convert new business leadsCollaborate with segment marketing on strategies to drive lead conversion, including nurture and lead scoring modelsMonitor and analyze lead generation metrics to improve campaign effectivenessCustomer Renewal Campaigns:Create and manage campaigns focused reaching the buying committee and supporting retention goalsDevelop targeted strategies to engage existing buyers/ customers and promote additional products or servicesWork closely with the customer success team to align renewal campaigns with customer needs and feedbackClosely monitor customer retention rates, and upsell and cross-sell revenue impactOther Responsibilities:Collaborate across marketing functions to achieve cohesive and effective campaign executionLead cross functional team cadence, and facilitate meetings and workshops to align strategies and share insightsDevelop strategies to effectively nurture campaign responders and develop lead scoring models to move top of funnel pipeline to MQL'sDrive the campaign planning, execution, and measurement process, ensuring alignment with business goals and stakeholder expectationsManage the campaign calendar and budget, and coordinate with internal and external resources to ensure timely and quality delivery of all campaign assets and activitiesCoordinate ABM campaigns into segment planning, and ensure goal alignment by campaign type to maximize performanceStay abreast of the latest trends and best practices in campaign management, demand generation, and retentional strategies, and apply them to enhance our campaigns and processesOther DutiesEffective campaign and project managementCommunicates complex ideas (internally and externally) and drives adoption of different points of view grounded in dataPerforms other duties as assignedJob QualificationsEducation:Bachelor's degree or equivalent requiredExperience:6+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industryA history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personasExperience managing and activating global campaigns, including regional delivery models, from ideation to deliveryProven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growthStrong knowledge and experience with marketing tools (such as Demandbase, and 6sense), and ability to leverage them to create and execute targeted and contextualized campaignsExperienced in digital campaign design, including familiarity with Marketo campaign structures and lead scoring modelsExperience with workflow technologies (I.e. Workfront), and proficiency with marketing analytics and reporting toolsDemonstrated experience managing campaign briefings, build, coordination of execution, and analysis of resultsExperienced Campaign Strategist: Proven experience in campaign management with the ability to translate insights into actionable campaign plans. Experience in defining messaging strategy across the customer journey with technical and senior-level buyersExceptional Communicator: Skilled at articulating complex ideas clearly and persuasively. Influential team member to get things done across functions and affect change across the organizationAnalytical & results oriented: Ability to leverage data to optimize campaigns and drive strategic decisions. Hold yourself and teams accountable for performance.Innovative: In-depth knowledge around campaign development best-practices, as well as a growth mindset that will help drive continuous improvement in the function. Ability to create inspirational new programs that align with business priorities and deliver results in a fast-paced, dynamic environment.Other Knowledge, Skills, Abilities or Certifications:Presence – Executive presence, working effectively with senior leadership at Wolters Kluwer, but able to roll up his/her sleeves and work effectively with all levels of the organizationStrategic Focus – The ability to see the whole picture and implement the changes today that will lead to the integrated, efficient organization desired in the futureCommitment – A trusted partner to segment leaders and marketing colleaguesCommunication – The ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences. Everyday skills that allow for open and honest communication across the team and organization. Articulate with the ability to generate enthusiasm within the organizationBusiness Acumen – Ability to perform with insight, acuteness and intelligence; a builder with a hands-on management style and a high sense of urgencyOutstanding Work Ethic and Passion – A person with the highest moral and ethical standards, who can be relied upon to always act in the best long-term interests of the company. A personality that embraces and is excited by a challengeStrong interpersonal skills – Must be able to lead a multi-disciplinary group that is geographically distributed and newly formingTime management – Strong time management and prioritizing skills with the flexibility to recalibrate quickly according to changing requirementsTravel requirementsUp to 10% travelCompensation:Target salary range CA, CT, CO, HI, NY, WA: $93,400-$130,600EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.