Marketing/ PR Director - 24 Seven Talent : Job Details

J Our client is a well known law firm looking for a marketing/ PR director! Details below: Title: Marketing/ PR Director Client: well known law firm in NYC Type: Fulltime Location: NYC Onsite Salary: $110-120k (DOE) Job Summary: We are looking for a creative and results-driven marketing/ PR director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. The successful candidate will have 5+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement. Responsibilities: • Spearhead all internal and external branding operations • Conceptualize and generate creative copy for both radio and TV advertising • Analyze and report on marketing campaigns/initiatives performances • Monitor and oversee paid and organic digital marketing efforts • Report ROl on all digital and non-digital campaigns to senior management • Manage client experience and brand reputation • Ideation and procurement of various promotional materials • Cultivate and maintain relationships with media representatives Requirements: • Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots • Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.) • Strong direct marketing background: text, email marketing, mail, and brand promotion materials • Background in television, radio and other media buying is a definite plus • Outstanding communication, proofreading, and editing skills