Marketing Program Manager - CLAS - Excelsior College : Job Details

Excelsior University seeks a strategic Marketing Program Manager to drive impactful campaigns for the College of Liberal Arts and Sciences and strengthen student engagement. Join our team shaping the future of online education!

The Marketing Program Manager (CLAS) shapes and implements data-driven marketing initiatives to support Excelsior University's enrollment and brand positioning. Reporting to the Director of Marketing, this role involves planning, executing, and optimizing campaigns across channels such as email, paid media, and digital to reach enrollment targets. This full-time, hybrid role requires at least two days on-site at the Excelsior home office in Albany, NY, with the flexibility for remote work on other days. Responsibilities include collaborating across departments, analyzing performance data, and ensuring marketing initiatives for the College of Liberal Arts and Sciences align with institutional goals.

This full-time, hybrid role requires at least two days on-site at the Excelsior home office in Albany, NY, with the flexibility for remote work on other days. Responsibilities include collaborating across departments, analyzing performance data, and ensuring marketing initiatives for the College of Nursing and Health Sciences align with institutional goals.

Duties and Responsibilities:

* Lead multi-channel campaigns (email, paid media, digital) to align with university goals.

* Identify trends and adjust strategies to reflect market shifts.

* Oversee A/B testing and other optimization techniques.

* Collaborate with the Director of Marketing on strategic decisions.

* Serve as the primary liaison with external agencies and the College of Liberal Arts and Sciences.

* Coordinate with admissions, student services, and creative teams for integrated campaigns.

* Monitor and report on KPIs, including conversion rates and ROI.

* Analyze marketing data for actionable insights.

* Diagnose campaign challenges and develop solutions.

* Manage program campaign budgets and track expenses across media.

* Develop process documentation to streamline workflows.

* Provide strategic direction to junior staff and external partners.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

* Minimum of five years in marketing project management within higher education or a similar environment, with CRM and automation platform experience (e.g., Salesforce or Marketo).

* Possess strong analytical skills and the ability to interpret complex data to inform decision-making.

* Must demonstrate excellent communication abilities, with a talent for conveying insights and strategies clearly to diverse audiences, including leadership.

* A proactive problem-solver, the ideal candidate should excel in independent decision-making, show a high degree of initiative, and be adaptable to a fast-paced and constantly evolving environment.

* Exceptional organizational skills and attention to detail are essential, along with the capacity to manage multiple priorities simultaneously.

* The role requires a collaborative mindset to work effectively with cross-functional teams and stakeholders, ensuring alignment and maximizing the impact of marketing initiatives.

Strongly Preferred Qualifications:

* Proficiency in data analysis tools, a solid grasp of digital marketing strategies, and the ability to communicate complex information.

The hiring salary range for this position is $65,000.00 - $73,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.