Marketing Specialist - SAMYANG AMERICA : Job Details

Job Description

The Influencer & Partnership Manager will lead the development and execution of influencer collaborations and Key Opinion Leader (KOL) partnerships to foster authentic connections with target audiences in the U.S. market. This role requires a strategic mindset, strong relationship-building skills, and the ability to manage influencer campaigns from concept to completion. The manager will oversee contracts, coordinate with agencies, analyze performance, and ensure campaigns align with brand values and objectives, driving impactful brand exposure and ROI.

Responsibilities

• Develop and execute product strategies to drive growth and meet business objectives.
• Conduct market research to identify trends, customer needs, and competitive products.
• Collaborate with cross-functional teams, including sales, PR, RA & QC, and SCM to ensure successful product launches and ongoing product management.
• Define and prioritize product features, enhancements, and improvements based on market feedback and business goals.
• Create and maintain product roadmaps, timelines, and documentation.
• Analyze sales data and market performance to make informed decisions on product portfolio optimization.
• Stay updated on industry trends and emerging technologies relevant to our product offerings.
• Work closely with vendors, agencies, and internal teams to ensure product quality, availability, and cost-effectiveness.
• Drive continuous improvement and innovation in product development processes.

Qualifications

• Bachelors degree in business, Marketing, or a related field.
• At least 2~3 years of work experience in related fields.
• Proven experience as a Product Manager in the food or consumer goods industry with
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management and organizational skills.
• Effective communication and collaboration abilities to work across different teams.
• Passion for food products and understanding of consumer preferences.
• Familiarity with regulatory requirements related to food products is advantageous.
• Bilingual in Korean is preferred.